Superstitions are a blindly accepted belief that many consumers have around the world. Some of these superstitions may affect how business transactions turn out. In this first section there's an overview of what it is, why they have endured and more.

1. The World of
Superstitions:
AN OVERVIEW OF THE AFFECTS OF SUPERSTITIONS ON BUSINESS.

2. Table of Contents:
Page Title: Page Number:
Facts & Statistics 3
Country Profiles 12
China: 13
Symbolism: Animals & Plants 14
Symbolism: Numbers 18
India: 21
Symbolism: Animals & Plants 22
Symbolism: Numbers 26
Japan: 29
Symbolism: Animals & Plants 30
Symbolism: Numbers 36
Other Countries 41
Business Superstitions: 45
Facts & More 46
Superstitions that Affect Business 51
Work Cited 55

3. Definition:
Superstition:
A belief or a
notion not based
on reason or
knowledge
A belief in
connection to an
ominous
significance of a
circumstance,
thing etc
An irrational
fear of what’s
unknown and
mysterious,
especially in
connection to
religion
Any blindly
accepted belief
or notion
Compiled By author from: dictionary.com

4. Facts:
Superstitions, although they may seem
irrational, are rituals that are done by
consumers
This leads to consumers
feeling more confidence
and a sense of comfort
It's important for business owners to be
aware of any superstitions held by their
target market
They can capitalize
on this knowledge
and avoid mistakes
Compiled By author from: entrepreneur.com

5. Why have Superstitions Endured?
Superstitions have been Around for centuries and have
Endured because:
If the probability of them
being exposed as untrue is low
If there is a chance of a good or bad
outcome, they may never realize that it is
untrue and continue to follow it
It helps people cope with
misfortune and uncertainty
This allows them to make sense of a very
complex world
Compiled By author from: thinkbusiness.nus.edu

6. Why are Superstitions Followed?
Cultural Beliefs
Life Experiences
Our own Ideas about
what Helps us to Succeed
Reasons why people
engage in various
rituals and
superstitions:
Compiled By author from: mikemichalowicz.com/

7. Statistics:
What do People do to Avoid Bad Luck:
Knock on Wood Throw Salt Over their Shoulders Wear Evil Eye Charms Pray Spit
Compiled By author from: fastcompany.com

8. Statistics:
How Frequently People Perform a Superstitious Ritual at Work:
Every Few Weeks Weekly Daily Every Month or Two Hourly Yearly Every Fifteen Minutes
Compiled By author from: fastcompany.com

9. Statistics:
Perform
Superstitious
Rituals:
Just for Fun
To Sleep at
night
Rely on them
to Feel Safe
47% 21% 5%
Compiled By author from: fastcompany.com

10. Work Cited:
• "5 Flowers That Are Important to Hindus and Its Meaning | Article | Astro Ulagam." 5 Flowers That Are Important to Hindus and Its Meaning | Article | Astro
Ulagam. N.p., n.d. Web. 12 July 2016.<http://www.astroulagam.com.my/Lifestyle/articledetails/tabid/4238/articleId/1304/5-Flowers-that-are-important-to-Hindus-
and-its-meaning>.
• "6 Unlucky Numbers From Different Cultures Around the World." SMOSH. N.p., n.d. Web. 12 July 2016.<http://www.smosh.com/smosh-pit/articles/unlucky-
numbers-different-cultures-around-world>.
• "Animal Symbolism in the Hindu Religion - Beliefnet." Animal Symbolism in the Hindu Religion. N.p., n.d. Web. 12 July
2016.<http://www.beliefnet.com/faiths/hinduism/galleries/animal-symbolism-in-the-hindu-religion.aspx?p=5>.
• "Chinese Lucky Number." S and Unlucky Numbers, Meanings of 0, 1, 2, 3, 4, 5, 6, 7, 8, 9. N.p., n.d. Web. 12 July 2016. <http://www.yourchineseastrology.com/lucky-
number.htm>.
• "Business Travel Fun: 13 Superstitions from Around the World." CorpTrav. N.p., n.d. Web. 12 July 2016.<http://blog.corptrav.com/business-travel-fun-13-
superstitions-from-around-the-world>.
• "Dictionary.com - The World's Favorite Online English Dictionary!"Dictionary.com. N.p., n.d. Web. 12 July 2016. <http://www.dictionary.com/>.
• "Discover Japan!" : Luck and Unlucky Number. Web. 01 Mar. 2016. <http://discover-jp.blogspot.com/2006/11/luck-and-unlucky-number.html>.
• "Guide to the Countries of the World :: Nations Online Project." Your Guide to the World. N.p., n.d. Web. 12 July 2016.<http://www.nationsonline.org/>.
• "Hinduism Facts | Facts about Hindu Religion." Hinduism Facts Facts about Hindu Religion. N.p., n.d. Web. 12 July 2016.<http://hinduismfacts.org/hindu-symbols/>.
• "Impact of Superstition: Writing on the Wall." The Impact of Superstition: Writing on the Wall. N.p., n.d. Web. 12 July
2016.<http://thinkbusiness.nus.edu/articles/item/251-the-impact-of-superstition-writing-on-the-wall>.

11. Work Cited:
• "Indian Astrology and Palmistry from Askastrologer.com - Indian Horoscopes, Traditional Hindu Astrology, Vedic Numerology." Indian Vedic
Numerology. N.p., n.d. Web. 12 July 2016. <http://www.askastrologer.com/numerology.html>.
• Rigby, Rhymer. "Rational about Superstition." Financial TImes. N.p., 14 Aug. 2013. Web. 12 July 2016. <https://next.ft.com/content/aa02a35e-0409-
11e3-8aab-00144feab7de>.
• “Rituals and Superstitions That Boost Your Business." Mike Michalowicz. N.p., n.d. Web. 12 July 2016.<http://www.mikemichalowicz.com/rituals-
superstitions-boost-business/>.
• Sukhraj, Ramona. "8 International Superstitions That Could Spell Bad News for Your Business." Impact. N.p., 13 May 2016. Web. 12 July 2016.
<https://www.impactbnd.com/blog/8-international-superstitions-everyone-in-business-should-remember>.
• Staff, Fast Company. "Office Superstitions, Revealed." Fast Company. N.p., n.d. Web. 12 July 2016.<http://www.fastcompany.com/3023292/office-
superstitions-revealed>.
• "Symbology In Japanese Culture." Cherry Blossom. N.p., 2013. Web. 12 July 2016. Information on website was gathered from Symbols of Japan by
Merrily Baird <http://www.cherryblossom.co.nz/Articles+of+Interest/Symbology.html>.
• "Top 15 Famous Indian Superstitions List - Listovative." Listovative. N.p., 2014. Web. 12 July 2016. <http://listovative.com/top-15-famous-indian-
superstitions-list/>.
• “Turn Superstition into Marketing Gold." Entrepreneur. N.p., 2009. Web. 12 July 2016.<https://www.entrepreneur.com/article/200024>.

12. Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com