Understanding the factors that affect buyers can help marketers better prepare their marketing strategies. These factors include: cultural, personal, psychological, and social.

1. CONSUMER BUYING
BEHAVIOR:
Factors Affecting Buyers
CULTURAL FACTORS
It encourages
consumers to keep up
with the trends that
are affiliated with their
classes; therefor,
influencing their
buying decisions
PERSONAL FACTORS
PSYCHOLOGICAL FACTORS
Learning alters the
opinions or behavior
they have when buying
The buying behavior of a
consumer is constantly
changing due to new
information they are
being exposed to
SOCIAL FACTORS
This affects the goods &
services that
consumers will want or
need to purchase
They will spend to
maintain the image they
want to present in their
occupation
Groups make
consumers feel as if
they have to justify
purchases to them
Social networks offer
the consumer a way to
communicate & show
off their purchases
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This is the most basic
aspect of a consumers
life
It impacts purchasing
behavior by influencing:
family, friends, values,
behaviors, perceptions &
wants
Culture:
Lifestyle: Occupation: Personality:
Beliefs & Attitudes: Learning: Perception:
Roles & Status:Groups & Social:Family:
Social Class: Subculture:
The beliefs & attitudes
that a consumer lives
with shape their buying
behavior, & every aspect
of their lives
Attitudes either drive a
person to buy a product
or to avoid it
This is a person’s pattern
of living as expressed in
their activities, interests,
& opinions
Consumers make
decisions based on what
they find important &
necessary
This is one of the most
influential factors for
buying behavior
Whether it is a supportive
or un-supportive
influence, the opinions of
family members greatly
shape the decisions a
consumer makes
It includes: nationality,
religion, & racial groups
It's beneficial to market
to subcultures because
it's the reason consumers
belong to the market
segment they do
This is the way that
different consumers
interpret information
They can also be
categorized into
subcategories
like selective attention &
subliminal advertising
A consumer is defined by
certain personality traits
that affect their buying
behavior
How they see themselves
& their personality
affects the products they
choice to buy
This is the position held
in groups
When purchasing
products, consumers
pay attention to this
because they feel the
products they buy
should reflect their
positions
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BUYER-DECISION-PROCESS/