Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
How do consumer
characteristics
influence buying
behaviour ?
Consumer
characteristics and their
buying behavior are
closely related
But How ???
“
Human characteristic is
determined by four factors.
“
Consumer Behaviour is
Study of how individuals,groups
and organizations select,buy and
dispose goods,services and
experi...
Cultural Factors are further
classified into :
Sub-CultureCulture
Individual
Culture
Different cultures have different
values.
Sub-Culture
◉ Subculture involves nationality , religion ,
racial groups and geographical regions.
◉ Subculture provides m...
Social Factors
Bring the attention of your audience over a key
concept using icons or illustrations
Direct
Includes Primary and
Secondary Groups.
Primary - Friends,Relatives
Secondary - Formal
interaction with
religious,tr...
Reference Groups influence
people in three ways.
Expose
Expose the
individual to new
behaviour and
lifestyle
Influence
Inf...
When reference group influence is
strong , marketers must determine
how to reach the opinion readers.
People choose products that reflect
their actual or desired status
Personal Factors
Psychological Life Cycle
Influenced by critical life
events such as marriage ,
childbirth , job ,retireme...
Occupation , brand and
lifestyle influences
consumption patterns
Credits
Special thanks to all the people who made and
released these awesome resources for free:
◉ Presentation template b...
◉ Created By: Praneeth Ponnekanti , IIITD&M
Kancheepuram
◉ Under an Internship by : Dr.Sameer Mathur ,
IIM Lucknow
For fur...
How do consumer characteristics influence buying   behaviour
How do consumer characteristics influence buying   behaviour
Upcoming SlideShare
Loading in …5
×

How do consumer characteristics influence buying behaviour

882 views

Published on

  • Be the first to comment

  • Be the first to like this

How do consumer characteristics influence buying behaviour

  1. 1. How do consumer characteristics influence buying behaviour ?
  2. 2. Consumer characteristics and their buying behavior are closely related But How ???
  3. 3. “ Human characteristic is determined by four factors.
  4. 4. “ Consumer Behaviour is Study of how individuals,groups and organizations select,buy and dispose goods,services and experiences to satisfy their needs and wants
  5. 5. Cultural Factors are further classified into : Sub-CultureCulture Individual Culture
  6. 6. Different cultures have different values.
  7. 7. Sub-Culture ◉ Subculture involves nationality , religion , racial groups and geographical regions. ◉ Subculture provides more specific identification,socialization for its members.
  8. 8. Social Factors Bring the attention of your audience over a key concept using icons or illustrations
  9. 9. Direct Includes Primary and Secondary Groups. Primary - Friends,Relatives Secondary - Formal interaction with religious,traditional and trade union groups. Reference Groups Indirect Includes aspirational and dissociative groups. Aspirational - One that hopes to join. Dissociative - Ones who values a person rejects.
  10. 10. Reference Groups influence people in three ways. Expose Expose the individual to new behaviour and lifestyle Influence Influence attitude and self concept. Create Create pressures for the conformity.
  11. 11. When reference group influence is strong , marketers must determine how to reach the opinion readers.
  12. 12. People choose products that reflect their actual or desired status
  13. 13. Personal Factors Psychological Life Cycle Influenced by critical life events such as marriage , childbirth , job ,retirement Family Life Cycle Influenced by daily family routines .
  14. 14. Occupation , brand and lifestyle influences consumption patterns
  15. 15. Credits Special thanks to all the people who made and released these awesome resources for free: ◉ Presentation template by SlidesCarnival ◉ Photographs by Unsplash
  16. 16. ◉ Created By: Praneeth Ponnekanti , IIITD&M Kancheepuram ◉ Under an Internship by : Dr.Sameer Mathur , IIM Lucknow For further details visit : www.IIMInternship.com Presentation design

×