◉ Subculture involves nationality , religion ,
racial groups and geographical regions.
◉ Subculture provides more specific
identification,socialization for its members.
Bring the attention of your audience over a key
concept using icons or illustrations
Includes Primary and
Primary - Friends,Relatives
Secondary - Formal
trade union groups.
Includes aspirational and
Aspirational - One that
hopes to join.
Dissociative - Ones who
values a person rejects.
Reference Groups influence
people in three ways.
individual to new
and self concept.
Create pressures for
When reference group influence is
strong , marketers must determine
how to reach the opinion readers.
People choose products that reflect
their actual or desired status
Psychological Life Cycle
Influenced by critical life
events such as marriage ,
childbirth , job ,retirement
Family Life Cycle
Influenced by daily family
Occupation , brand and
Special thanks to all the people who made and
released these awesome resources for free:
◉ Presentation template by SlidesCarnival
◉ Photographs by Unsplash
◉ Created By: Praneeth Ponnekanti , IIITD&M
◉ Under an Internship by : Dr.Sameer Mathur ,
For further details visit : www.IIMInternship.com