VaporUSA Pitch Deck

1. “Importing & Selling the highest quality Vaporizers
and e-Liquid from the United States to Colombia”
info@vaporusa.com.co
+57 310 479 8973
(407) 965-8973
www.vaporusa.com.co

2. eVapor sales are more than doubling every year!
Colombia’s became the fastest growing large
economy of Latin America in 2013
There are currently no vape shop in Manizales
Opportunity
+
+

3. According to experts, Personal Vaporizers sales
are now growing twice as fast
as the overall eVapor category
A promising product
The eVapor industry grew from a $1.7 Billion to
$2.4 Billion in 2014 growing at a 23% rate
Health experts agree that e-cigarettes would prove
considerably less harmful
than traditional cigarettes

4. GDP Annual Growth Rate
in Colombia averaged 4.3 percent
from 2001 to 2014
A Safe and Growing Country
COLOMBIA
Colombia grew at a rate of 4.7% in 2013, passing Peru
as the fastest growing large
economy of Latin America.
1. Brazil
2. Mexico
3. Colombia
4. Argentina
Latin American
Economies by GDP

5. City: Manizales
Population: 431,563
Smokers: 56,000 (13%)
Target Market
Country: Colombia
Population: 48 Millions
Smokers: 5,000,000 (9%)
Current Market Potential Market

6. Benefits of Vaping
No residual smell
HEALTHIER
Comparable costs
No 2nd hand smoke
No smoke stains
Vapor = Vaping
4 Chemicals
0 Carcinogene
Smoke = Smoking
4000+ Chemicals
60+ Carcinogene
VAPING SMOKING
Benefits

7. Marketing Plan Open 1st vape shop
in Manizales
Offer the highest quality personal vaporizers
and the widest range of e-Liquid in Colombia.

8. GreenSmoke Essential Kit
Haus Personal Vaporizer
Vaporfi Pro Starter Kit
Vaporfi Rebel II Starter Kit
Products
Markup
71%
69%
60%
87%
Personal Vaporizers

9. Products
Markup
69%
69%
830%
485%
Vaporfi (30ml)
Mountbakervapor (12ml)
VaporUSA e-Liquid (10ml)
VaporUSA e-Liquid (30ml)
e-Liquid
Bottling and selling e-Liquid purchased in
bulk is what makes vape shop so profitable

10. Traction
Product & Market
Research
Dec 14 Jan 15 Feb 15 Mar 15
Creation of
VaporUSA S.A.S
Importation &
product testing
Sales & revenue
generation
Create a legal entity to
import and sell vaping
products imported from
the US in Colombia.
Import various vaping
products including bulk
e-Liquid to verify
importation feasibility,
timeframe and costs.
First sales of personal
vaporizers and e-
Liquid. Generating
revenue.
Analysis of product
sales, market growth
and importation costs.

11. 3 Year Plan
2015 2016 2017
• Open first vape shop
in Manizales.
• Offer widest range of
e-Liquid in Colombia.
(100 e-Liquid flavors with 4
nicotine levels each!)
• Start direct distribution
of e-Liquid and
vaporizer to local shops
& stores
• Expand distribution to
the whole region
(Caldas)
• Open second vape shop
• Expand distribution to
the neighboring regions
(Antioquia/ Risaralda/
Tolima/Quindio)