PPT on Marketing Information System (MIS)

2. SUBJECT :
MARKETING MANAGEMNET
TOPIC:
MARKETING INFORMATION
SYSTEM (MIS)

3. AGENDA:
► MEANING
► CHARACTERISTICS/FEATURES OF MIS
► FUNCTION OF MIS
► ROLE OF MIS IN MARKETING MANGEMENT

4. MEANING
►MIS is formal system for providing
management with information necessary for
decision making effectively
►MIS facilities the decision making process &
enable the organizational planning, control,
& operational function to be carried out

5. CHARACTERISTICS/ FEATURES
► CONTINUOUSLY OPERATED PROCESS
► OPERATES WITH SPEED & ACCURACY
► NEEDS CO-OPERATION OF DEPARTMENTS & EXECUTIVES
► FACILITATES PROMPT & CORRECT DECISION- MAKING
► FUTURE-ORIENTED

6. FUNCTIONS OF
MIS
►ASSEMBLING INFORMATION
►PROCESSING OF INFORMATION
►ANALYSING THE DATA COLLECTED
►EVALUATING THE DATA

7. CONT’D
►DISSEMINATING RELEVENT INFORMATION
►UPDATING THE INFORMATION COLLECTED
►STORING OF DATA COLLECTED
►INTRODUCING UPDATED INFORMATION
TECHNOLOGY

8. ROLE OF MIS
IN MARKETING MANAGEMENT
►ESSENTIAL SUPPLEMENT OF BUSINESS
MANAGEMENT
►HELPS IN DECISION-MAKING
►PROVIDES INFORMATION FEEDBACK
►PROVIDES ACCURATE & TIMELY
INFORMATION
►PROVIDES INFORMATION ON BUSINESS
ENVIRONMENT