CampusSDN2017 is a series of campus roadshow by Jawdat Teknologi Indonesia, talking about SDN/NFV and its future.

1. WELCOME TO SDN NATION

2. INTRODUCTION: WHY ARE WE HERE?
Telkom University, August 2017

3. INDONESIA IS THE TARGET MARKET

4. WE CONSUME, WE RARELY CREATE

5. WE MAKE IMPACT WHEN WE CREATE
Source: Ofpad

6. THE LAST WORKSHOP IN SDN TRILOGY
2015 - Building SDN Skills
2016 - Building SDN Industry
2017 - Building SDN Products

7. TODAY
AGENDA
• JAWDAT COMPETING IN SDN
• SDN MARKET & OPPORTUNITIES
• SDN TECHNOLOGY EVOLVEMENT
• PRODUCT MANAGEMENT
• AGILE SOFTWARE DEVELOPMENT
• BUILDING SDN PRODUCT:
CASE STUDY FROM JAWDAT

8. DISCLAIMER:
EVERYTHING
PRESENTED
TODAY
IS BASED ON
MY OWN VIEW
AND
IT DOES NOT
REPRESENT MY
CURRENT
EMPLOYER

9. SDN MARKET AND OPPORTUNITIES
Telkom University, August 2017

10. The Internet

11. The Internet

12. Routers
Clients
Servers

13. The Internet of Things

14. HOW MUCH DATA
IS GENERATED
EVERY MINUTE?
The Global Internet
Population Grew 18.5%
from 2013 – 2015
and Now Represents
3.2 BILLION PEOPLE
Source: Domo, Data Never Sleeps 3.0
14

15. EVOLVING SERVICES CREATE
NEW OPPORTUNITIES
Transformation Driven by IP, Cloud, Video, Mobility and the Internet of Things
IP Traffic
Global IP traffic
will grow 3X to
1.4 zettabytes
annually by 2017
Cloud
Global cloud
traffic will grow
6X by 2016
4G Mobile
Adoption
4G will account
for 45% of global
mobile data
traffic
Video
By 2017, the
world will reach 3
trillion Internet
video minutes per
month
IoT M2M
Trillions of new
“connected
events” will occur
over IP networks
throughout the
next decade

16. VNFSDS SDN
Source: *Why Software is Eating the World Marc Andreesen, WSJ, 2011
…and now the Network!
“SOFTWARE IS EATING THE WORLD”

17. HUGE TRAFFIC GROWTH.. BUT FOR WHO?
Bandwidth
ARPU
Subscribers
Managing Continued Growth
Unlocking the Value of the Network
Accelerating the Pace of Innovation
OTT’s Consuming BW Without Returning Value
Netflix = 20% of US
downstream peak internet
traffic
YouTube dominates small
format video consumption
BYOD Puts Business Traffic on the Consumer
Network
20%

18. SOFTWARE DEFINED NETWORKING:
IS THIS THE SAVIOR?

19. What is SDN?
Everyone comes up
with his own definition
“Still Does Nothing”
“SDN = NMS Done Right”
“Secure Defined Network”
“SDN is simply network
automation platform”
“SDN? Don’t even talk
about it anymore!”

20. 20IS SDN FOR REAL? SHOW ME THE PATH!

21. Richard Chirgwin, based on blog post in Gartner by Joe Skorupa
“When is a market not a market?When
it's SDN or NFV,
says Gartner.
Stop asking for magic quadrants!”

22. GARTNER’S TECHNOLOGY HYPE CYCLE

23. SDN IS MOVING FROM HYPE TO REALITY
HYPE
• Totally basic network devices controlled by
central controller using OpenFlow
• All network functions will transition to run on
x86 platforms
• Applies across to all aspects of networking
REALITY
• Hybrid control plane consisting of a mix of
distributed and centralized control plane
• A network consisting of a mix of physical and virtual
network functions
• Specific Requirements/Features and use-cases
driven approach
July 2013
SDN & NFV “At the Peak”
Source: Gartner, Hype Cycle for Networking and
Communications, Bjarne Munch, July 2013
Source: Gartner, Hype Cycle for Communications Service
Provider Operations, Norbert J. Scholz , July 2015
July 2015
SDN & NFV “Sliding into the Trough”

24. GARTNER’S STRATEGIC ROADMAP FOR NETWORK
SDWAN AND
VCPE (X86)
FROM 2%
TODAY
40%
BY END OF
2018
MANUAL CLI
OPERATION
FROM 85%
TODAY
30%
BY 2020
INTERNET TO
BRANCH
FROM 30%
TODAY
60%
BY 2020
Source: Gartner 2017 Strategic Roadmap for Networking
CURRENT STATE:
MANUAL NETWORK
OPERATION
CENTRALIZED WAN
FRAGMENTED IOT
INFRASTRUCTURE
FUTURE STATE:
AUTOMATED NETWORK
INFRASTRUCTURE
CLOUD-OPTIMIZED IOT
ARCHITECTURE
ANALYTICS WITH
ARTIFICIAL INTELLIGENCE
MIGRATION PLAN:
RE-ARCHITECT WITH SD-WAN
SDN AND PROGRAMMABILITY
EMERGING IOT TECHNOLOGY

25. HOW IDC SEES
THE MATURITY
TOWARDS SELF-
DRIVING NETWORK
Source: www.cisco.com/go/dnaadvisor
Source: IDC, Is Your Network Ready for Transformation?

26. Source: SDx Central
SDX INFLUENCES NETWORK PURCHASES

27. Network Access Control:
Campus NAC, Branch NAC,
M2M NAC, UC Optimization
Network Virtualization:
DC Virtualized Networks,
Campus/Branch Virtualized
Networks, DC Micro
Segmentation, NFaaS
Virtual Customer Edge:
Virtual CPE (on premise),
OTT vCPE (on premise),
Virtual CE (Telco),
Virtual CE (OTT)
Dynamic Interconnections:
BWoD, Virtual Private
Interconnect/Cloud Bursting,
Dynamic Enterprise VPN,
Multi-layer Optimization
Virtual Core and Aggregation:
vEPC, vIMS, vPE (inc vBNG &
vCMTS), GiLAN, Network
Virtualization (Mobile)
Data Center Optimization:
Big Data Optimization, Flow
optimization
SDX USE CASE CATEGORIES
Other (to capture other less common use cases not listed above)

28. Source: SDx Central
SDX USE CASES SPENDING BY CUSTOMER

29. SOFTWARE DEFINED WAN OPPORTUNITIES

30. CLOUD VPN MARKET & OPPORTUNITIES IN APJC
“The new Cloud VPN technology enabled IT services can give Service
Providers the ability to meet Small Medium Business (SMB) and Large
Enterprise (LE)’s needs by enabling the delivery of services that provide
them with an easy way to choose, sign up for, activate and self provision
IT services that can scale with the SMB and LE business”
AMI-Partners
Cloud VPN Market Disruption in the APJC

31. SDN Platform (OpenFlow & Overlay Controllers)
APIs
Open Protocols with Enablement for Proprietary
Extensions
Physical Network
Applications
Security, Load Balancing,
and Other Services
Physical Network
New architecture with separate
control and data planes
Open programmable networks
and APIs
New business models and revenue
opportunities
Efficiency in both capital and
operational expenses
SDN RESETS BUSINESS OPPORTUNITIES

32. SDN IN END-TO-END NETWORK DOMAINS
Data Center and/or Cloud WAN Campus
Service
Overlay
Network
(L2 or L3)
PE
PE
PE
PE
NFV:
vPE, vRouter,
vFirewall, vIPS
L2/L3
Switching/Routing
L2/L3 Overlay – L2VPN/L3VPN
Edge/Core Routing
L2/L3 Overlay – L2VPN/L3VPN
Campus Routing/Switching
Controller-baseController-baseController-base
Policy Driver Programmable Network –
Fixed & Wireless: ZTD, QoS, ACL
WAN Analytic Engine for Optimization –
Traffic Optimization, Demand Engineering
Policy Driven Data Center Fabric –
Elastic Services, Service Chains,
Fabric/Overlay Control
Workflow Management & Orchestration

33. THANK YOU