1. TYPECASTING IN
A NUTSHELL
The Effects of Role Stereotypes
in Entertainment Marketing
Have you ever seen a particular actor
playing the exact same part... but in a
different show!? Well yes, they've most
likely been typecasted for their superb
performance in a previously similar role.
HEY! I'VE SEEN THAT
PERSON BEFORE!
Typecasting not only allows actors and
actresses to become associated with a certain
character or role, but are now recognized as
an icon for that archetype of personality on
the big screen moving forward.
TYPECASTING CREATES A
CONNECTION
As for production companies,
typecasting makes it much easier to
narrow down potential candidates for a
role, in addition to increasing the
marketing value of their own brand by
associating themselves with the lead
actor of a particular type.
TYPECASTING IS
MARKETABLE
For a production company to effectively
typecast, the key aspects of this
process are identifying character
archetypes and knowing the auditory
and gesture-based cues that fit that
specific archetype while building the
ideal image that fits your role..
HOW TO TYPECAST
Created By: Jason
Leung
REMEMBER: EVEN THE MOST FAMOUS ACTORS
AND ACTRESSES ARE REMEMBERED FOR THEIR
ROLE IN SOMETHING; THEY ALL HAVE A TYPE!
