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Celebrate La Feria, Texas!
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What have these people been doing in our town? 
The Community Planning Assistance Teams (CPAT) program is a place-based initiative of the American Planning Association’s (APA) professional institute, the American Institute of Certified Planners (AICP) that pairs a multidisciplinary team of expert planners with community members, key stakeholders and decision- makers that seeks to foster community education, engagement, and empowerment.
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La Feria CPAT Members 
Bob Barber, FAICP – Orion Planning Group, Hernando, MS Irayda Ruiz Bode, AICP – Guatemala City, Guatemala Trip Muldrow, AICP – Arnett, Muldrow, Greenville, SC Andy Kalback – Kalback Planning, Belgrade, ME Phil Walker, AICP – The Walker Collaborative, Nashville, TN Ryan Scherzinger – American Planning Association, Washington D.C. Pictured on right: La Feria Mayor, Steve Brewer La Feria City Manager, Sunny Philip La Feria Planning & Community Development Director, Irene Szedlmayer
Section Heading 
 
Site is on land surveyed in 1777 for Spain's grants to Don Juan Hinojosa and Jose Mari Balli, ancestors of the priest for whom Padre Island was named. 
 
Rancho raised cattle, sheep, goats. 
 
By the 1790's, it had a fairground (La Feria) for fiestas, horse racing and other sports. 
 
After Mexican War (1846-48), Balli heirs had title confirmed by Texas. 
 
In 1850, Nathaniel White (d. 1901), cattleman and reputed smuggler, opened anglo ranching here. 
 
In 1906, townsite of La Feria was platted under original name. 
La Feria History
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La Feria History 
 
In 1909 G. J. Schoenberg, a local land developer, developed the town of La Feria. 
 
That year, the La Feria post office was opened. 
 
A railroad stop named Bixby was established a mile from the town when the St. Louis, Brownsville and Mexico Railway was built through the area in 1911.
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Planning Process 
Steps 
1 
2 
3 
4 
Process 
Discovery 
Design 
Direction 
Determination 
Flow 
Considerations 
Community History and Background 
Data Collection and Analysis 
Understanding who you are 
Vision and Mission 
Specific Goals and Objectives 
Public Engagement 
The General Plan 
Policies 
Projection of Desired Future Development 
Patterns 
Adoption 
Policy 
Regulation 
Initiative 
Administration 
Public Engagement 
Adoption 
20 Year Time Horizon
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Comprehensive Plan Guidance
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Study Area 
Celebrate La Feria’s Neighborhoods!
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Celebrate Community Engagement! 
Public Engagement During Team’s First Meeting in La Feria __________________ Tuesday, May 21, 2013
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Community Engagement: Places that we like the most… 
 
Downtown / Main Street 
 
Sports Complex 
 
Schools 
 
Small Parks 
 
El Centro Supermarket 
 
Well-kept Winter Texan Neighborhoods
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 
Block Company 
 
Deteriorated / Blighted Buildings (Alaska Hotel, others along Bus. Hwy. 83 & North of the RR Tracks, etc.) 
 
Wide Streets in Neighborhoods that are Hard to Cross 
 
Some School Façades are Not Friendly 
Community Engagement: Places that we don’t like…
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 
Intersection of Bus. Hwy. 83 and Main Street 
 
Overall Downtown Appearance 
 
More Activities on Neighborhood Parks 
 
Better Road/Alley/Sidewalk Connectivity Encouraging People to Walk and Cars to Park More Orderly 
Community Engagement: Places that we would like to change or improve…
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1. 
Entrances to Downtown and neighborhoods are unattractive and confusing. 
2. 
Bus. Hwy. 83 creates a barrier between the neighborhood to the north and downtown. 
3. 
The local street pattern fails to connect residents with schools, parks and downtown. 
4. 
Large parking areas create a vacant, deserted image while failing to provide visitor-friendly parking. 
Key Challenges:
Section Heading 
5. 
In-town neighborhoods are separated from downtown due to wide roads and underdeveloped areas. 
6. 
Neighborhood parks fail to provide inviting spaces to enjoy public places were social interaction occurs. 
7. 
There are very few residences in the downtown core. 
8. 
Vacant lots and dilapidated structures harm the overall image and perception of neighborhoods within the study area. 
Key Challenges:
Section Heading 
La Feria Psychographics 
What is psychographics? A more sophisticated way to look at demographics incorporating behavior, lifestyle, attitude, purchasing trends, etc. We are using Neilson data which has 66 classifications for psychographics across the United States. Six of these classifications predominate in La Feria representing nearly 90% of the households. 
• 
Bedrock Families 36% 
• 
Old Milltowns 21% 
• 
Crossroads Villagers 18% 
• 
Golden Ponds 10% 
• 
Kid Country 2.7% 
• 
New Homesteader 2.5% 
Source: Arnett Muldrow & Associates, Ltd and Neilson Claritas
Retail Leakage Analysis 
The difference between what stores sell in a geography versus what consumers spend in a geography. If consumers spend more than stores sell then the geography “LEAKS” sales. If stores sell more than consumers spend the geography “GAINS” sales.
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City Limits of La Feria/Region 
 
$104 Million in retail sales by La Feria stores ($18.4 Billion in sales Cameron/Hidalgo Counties) 
 
$76 Million in retail spending by La Feria residents ($13.4 Billion in spending Cameron/Hidalgo Counties 
 
$28 Million in retail “Gain” ($4.9 Billion in Gain Cameron/Hidalgo) Locally: Only gaining in certain categories. Especially limited service restaurants (fast food), gas stations, general merchandise (Dollar General/Family Dollar) Regionally: Gaining in virtually EVERY retail category Locally: Leaking sales in key categories of specialty food, gifts, clothing, department stores, full service dining. Regionally: Leaking sales in full service restaurants $250M, specialty food $86M, specialty retail $70 million. 
Source: Arnett Muldrow & Associates, Ltd and Neilson Claritas
We are La Feria! 
Established just after the turn of the 20th century, La Feria is a place where people come together. Each year we live up to our name with the Fiesta de La Feria that attracts people from all around to celebrate our unique downtown. We are also a place where each day we celebrate living in a place where neighbors know one another, children go to excellent schools, and our natural surroundings entice us to enjoy our parks. Winter Texans make their home here to escape the cold of northern climates. We are a small town doing great things in the dynamic Lower Rio Grande Valley. We invite you to explore what we celebrate each day. 
La Feria, Texas 
Celebrate Life in the Valley
Somos La Feria! Fundados alrededor del siglo XX, La Feria es un lugar donde todos nos reunimos y cada año le hacemos honor a nuestro nombre con la Fiesta de La Feria que atrae a personas de todas partes a celebrar en nuestro singular centro historico. En la Feria cada día celebramos el que podamos vivir en un lugar donde los vecinos se conocen entre sí, los niños pueden educarse en excelentes escuelas y que nuestro atractivo paisaje natural nos permita disfrutar de bellos parques. Somos el hogar de muchos Texanos de invierno que vienen aqui para escapar del frío del norte. Somos una pequeña ciudad que esta haciendo grandes cosas en el Lower Rio Grande Valley. Te invitamos explorar todo lo que celebramos cada día. La Feria, Texas Celebra La Vida en El Valle
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Celebrate The Journey To La Feria!
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Addressing Both the Private and Public Realm
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Enter La Feria
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Entry Way
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 
Build To Line at 70 
 
Additional Siding to the Side and Rear 
 
Landscaping in Both the Public and Private Realms 
Build to Lines and Parking
Section Heading 
 
Aligning both public and private design interests 
 
Durable materials convey characteristics of quality and stability. 
 
The use of façade materials native to the area, such brick, stucco, and wood or wood simulated siding 
Discourage 
Encourage 
Guiding Site and Building Design
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Extending Main Street
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Extending Main Street Character
Celebrate Downtown La Feria! 
 
A cohesive collection of historic buildings. 
 
Downtown offers one of the greatest opportunities for La Feria to distinguish itself within the LRGV. 
Main Street “Four Point” Approach 
• 
Organization 
• 
Design 
• 
Economic Restructuring 
• 
Marketing & Promotion
Organization 
1. 
Create an organizational structure to revitalize Downtown. 
 
Establish a Downtown La Feria organization within the Chamber of Commerce. 
 
Establish working committees based on the Main Street Four Point Approach. 
 
Provide at least minimal staffing via the Chamber of Commerce. 
2. 
Leverage existing entities and individuals to help support the efforts of the new Downtown La Feria organization. 
 
Utilize the key stakeholder entities by appointing representatives to the leadership of the Downtown organization. 
 
Enlist the participation of helpful individuals, including Downtown business owners and operators.
Design 
1. 
Grow Downtown to the east and west. 
2. 
Create an inviting “front door” to Downtown at its interface with Business Hwy. 83. 
 
Redesign the triangular green space on the south side of Business Hwy. 83. 
 
Add eye-catching features to draw attention to the Downtown as seen from Business Hwy. 83. 
 
Prioritize plan implementation efforts for this area.
Design… 
3. 
Provide more on-street parking and enhance the pedestrian realm. 
 
Explore the potential to replace parallel parking on Main and Oleander with angled parking. 
 
Provide pedestrian bulbs and crosswalks at street intersections. 
 
Plant palm trees in the existing planters on Main Street. 
 
Add street lights back to the existing street light poles.
Design… 
4. 
Preserve and enhance existing buildings while encouraging compatible infill development. 
 
Avoid the demolition of Downtown’s older buildings (especially along Main). 
 
Encourage the sensitive rehab. of buildings. 
 
New buildings should follow principles for traditional urban mixed use buildings: 
 
Buildings built to the street with rear parking 
 
Main entrances of buildings fronting the street 
 
Ground floor glazing (glass) façade ratios consistent with historic storefronts 
 
Façade massing that breaks up the façade 
 
Adopt design standards for the Downtown. 
 
Promote the availability of federal tax incentives for historic rehabilitation.
Design… 
5. 
Maintain the existing street grid and block structure. 
6. 
Enhance parking lots for greater usage and improved aesthetics. 
 
Redesign existing lots for greater space efficiency, landscaping and lighting. 
 
Provide screening along street edges to minimize the negative appearance of parking lots. 
 
Expand the recent trend of painting blank walls with colorful murals.
Economic Restructuring 
1. 
Develop an optimal tenant mix based upon our market analysis. 
 
Full service restaurants 
 
Specialty food 
 
Specialty retail 
 
Hobby/games/toys 
2. 
Identify and/or adopt incentives and tools for economic restructuring (property tax abatements, façade grants, fee waivers). 
3. 
Develop a strategy and materials for business retention, expansion and recruitment. 
4. 
Consider the establishment of a Small Business Incubator. 
5. 
Make policy revisions needed to accommodate a rich mixture of land uses in Downtown, while also avoiding potential nuisances. 
6. 
Maintain Downtown as an institutional center. 
Can become the valley’s premier specialty shopping and dining destination!!!
Marketing & Promotion 
1. 
Make Downtown La Feria’s premier special event venue. 
 
Continue to hold special events in the downtown. 
 
Identify local events currently held outside of Downtown to recruit. 
 
Explore the initiation of new events in the downtown. 
2. 
Utilize telecommunications effectively to market Downtown La Feria. (need to buy “CelebrateLaFeria.com”) 
3. 
Engage in joint advertising among Downtown’s businesses. 
4. 
Utilize the new branding graphic developed as part of this project. 
 
Integrate into advertising. 
 
Utilize on merchants shopping bags 
 
Incorporate into social media, decorative banners, etc.
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Celebrate La Feria’s Neighborhoods
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Key Housing Data: 
Data Reviewed Shows: 
 
La Feria is a desirable and affordable place to live. 
 
Housing occupancy rates are above 84%. 
 
Total housing units by 2012 are 2,920. 
 
73% of permanent units are owner-occupied and 27% are rentals. 
 
It is expected that La Feria will absorb over 181 new households over the next five years.
Section Heading 
Segment of market by type of family 
% of the market 
Number of units 
Housing type preference 
Bedrock Families 
36% 
65 
Multifamily, mobile homes 
Old Milltowns 
21% 
38 
Single family one-story, duplex, multifamily , assisted living. 
Crossroads Villagers 
18% 
33 
Duplex, multifamily, mobile homes 
Golden Ponds 
10% 
18 
Duplex, assisted living, multifamily 
Kid Country 
3% 
5 
Single family, mobile homes 
New Homesteader 
3% 
5 
Single familily 
Others 
10% 
18 
Single family, mobile homes, multifamily 
total 
100% 
181 
all types 
Housing Market Analysis
Vacant and city owned properties inside study area
5 
3 
4 
2 
1 
Neighborhoods/ sub-districts inside study area
5 
3 
4 
2 
1 
Development potential by neighborhood/ sub-districts
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Potential Housing Units by Type: 
Neighborhood/ 
Planning area 
No. of vacant housing lots 
No of units 
Type of units 
1 
Downtown 
10 res/11 commercial 
60-120 
Assisted living/ live work/ apt condos. 
2 
North of 83 
43 
60-80 
Single family/ duplex/multifamily 
3 
Southwest of 83 
29 
29-35 
Single family/ duplex/ multifamily 
4 
Southeast of 83 
18 
18-20 
Single family/ duplex 
5 
Country woods/ Hidden acres 
10 
10-12 
Single family/ duplex 
TOTAL 
units within study area 
110-127 
177-267 
All types
Section Heading 
Key Findings 
From the analysis, we see that… 
 
Every neighborhood within the study area presents opportunities to develop additional housing. 
 
Housing market analysis encourages the improvement and diversification of housing options to meet existing and new family needs. 
 
Existing neighborhood parks, when improved, will be a great asset for existing and future residents. 
 
Unique neighborhood identity shall be consolidated with tailored housing strategy.
Other Considerations… 
1. 
Greenway / Trail system through town - including along canal? 
2. 
Capacity building for City officials, including people serving on boards - training, conferences, educational materials, etc. 
3. 
Code revisions – to accommodate appropriate uses and physical form downtown / to avoid commercial sprawl. 
4. 
Social issues – teen pregnancy, obesity, home maintenance challenges for elderly, etc. 
5. 
Public Art - Build on public art initiatives by expanding murals and other art features beyond Downtown
Section Heading 
Celebrate La Feria!

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La Feria CPAT Final community presentation

  • 1. Section Heading Celebrate La Feria, Texas!
  • 4. Section Heading What have these people been doing in our town? The Community Planning Assistance Teams (CPAT) program is a place-based initiative of the American Planning Association’s (APA) professional institute, the American Institute of Certified Planners (AICP) that pairs a multidisciplinary team of expert planners with community members, key stakeholders and decision- makers that seeks to foster community education, engagement, and empowerment.
  • 5. Section Heading La Feria CPAT Members Bob Barber, FAICP – Orion Planning Group, Hernando, MS Irayda Ruiz Bode, AICP – Guatemala City, Guatemala Trip Muldrow, AICP – Arnett, Muldrow, Greenville, SC Andy Kalback – Kalback Planning, Belgrade, ME Phil Walker, AICP – The Walker Collaborative, Nashville, TN Ryan Scherzinger – American Planning Association, Washington D.C. Pictured on right: La Feria Mayor, Steve Brewer La Feria City Manager, Sunny Philip La Feria Planning & Community Development Director, Irene Szedlmayer
  • 6. Section Heading  Site is on land surveyed in 1777 for Spain's grants to Don Juan Hinojosa and Jose Mari Balli, ancestors of the priest for whom Padre Island was named.  Rancho raised cattle, sheep, goats.  By the 1790's, it had a fairground (La Feria) for fiestas, horse racing and other sports.  After Mexican War (1846-48), Balli heirs had title confirmed by Texas.  In 1850, Nathaniel White (d. 1901), cattleman and reputed smuggler, opened anglo ranching here.  In 1906, townsite of La Feria was platted under original name. La Feria History
  • 7. Section Heading La Feria History  In 1909 G. J. Schoenberg, a local land developer, developed the town of La Feria.  That year, the La Feria post office was opened.  A railroad stop named Bixby was established a mile from the town when the St. Louis, Brownsville and Mexico Railway was built through the area in 1911.
  • 17. Section Heading Planning Process Steps 1 2 3 4 Process Discovery Design Direction Determination Flow Considerations Community History and Background Data Collection and Analysis Understanding who you are Vision and Mission Specific Goals and Objectives Public Engagement The General Plan Policies Projection of Desired Future Development Patterns Adoption Policy Regulation Initiative Administration Public Engagement Adoption 20 Year Time Horizon
  • 19. Section Heading Study Area Celebrate La Feria’s Neighborhoods!
  • 20. Section Heading Celebrate Community Engagement! Public Engagement During Team’s First Meeting in La Feria __________________ Tuesday, May 21, 2013
  • 21. Section Heading Community Engagement: Places that we like the most…  Downtown / Main Street  Sports Complex  Schools  Small Parks  El Centro Supermarket  Well-kept Winter Texan Neighborhoods
  • 23. Section Heading  Block Company  Deteriorated / Blighted Buildings (Alaska Hotel, others along Bus. Hwy. 83 & North of the RR Tracks, etc.)  Wide Streets in Neighborhoods that are Hard to Cross  Some School Façades are Not Friendly Community Engagement: Places that we don’t like…
  • 25. Section Heading  Intersection of Bus. Hwy. 83 and Main Street  Overall Downtown Appearance  More Activities on Neighborhood Parks  Better Road/Alley/Sidewalk Connectivity Encouraging People to Walk and Cars to Park More Orderly Community Engagement: Places that we would like to change or improve…
  • 27. Section Heading 1. Entrances to Downtown and neighborhoods are unattractive and confusing. 2. Bus. Hwy. 83 creates a barrier between the neighborhood to the north and downtown. 3. The local street pattern fails to connect residents with schools, parks and downtown. 4. Large parking areas create a vacant, deserted image while failing to provide visitor-friendly parking. Key Challenges:
  • 28. Section Heading 5. In-town neighborhoods are separated from downtown due to wide roads and underdeveloped areas. 6. Neighborhood parks fail to provide inviting spaces to enjoy public places were social interaction occurs. 7. There are very few residences in the downtown core. 8. Vacant lots and dilapidated structures harm the overall image and perception of neighborhoods within the study area. Key Challenges:
  • 29. Section Heading La Feria Psychographics What is psychographics? A more sophisticated way to look at demographics incorporating behavior, lifestyle, attitude, purchasing trends, etc. We are using Neilson data which has 66 classifications for psychographics across the United States. Six of these classifications predominate in La Feria representing nearly 90% of the households. • Bedrock Families 36% • Old Milltowns 21% • Crossroads Villagers 18% • Golden Ponds 10% • Kid Country 2.7% • New Homesteader 2.5% Source: Arnett Muldrow & Associates, Ltd and Neilson Claritas
  • 30. Retail Leakage Analysis The difference between what stores sell in a geography versus what consumers spend in a geography. If consumers spend more than stores sell then the geography “LEAKS” sales. If stores sell more than consumers spend the geography “GAINS” sales.
  • 31. Section Heading City Limits of La Feria/Region  $104 Million in retail sales by La Feria stores ($18.4 Billion in sales Cameron/Hidalgo Counties)  $76 Million in retail spending by La Feria residents ($13.4 Billion in spending Cameron/Hidalgo Counties  $28 Million in retail “Gain” ($4.9 Billion in Gain Cameron/Hidalgo) Locally: Only gaining in certain categories. Especially limited service restaurants (fast food), gas stations, general merchandise (Dollar General/Family Dollar) Regionally: Gaining in virtually EVERY retail category Locally: Leaking sales in key categories of specialty food, gifts, clothing, department stores, full service dining. Regionally: Leaking sales in full service restaurants $250M, specialty food $86M, specialty retail $70 million. Source: Arnett Muldrow & Associates, Ltd and Neilson Claritas
  • 32. We are La Feria! Established just after the turn of the 20th century, La Feria is a place where people come together. Each year we live up to our name with the Fiesta de La Feria that attracts people from all around to celebrate our unique downtown. We are also a place where each day we celebrate living in a place where neighbors know one another, children go to excellent schools, and our natural surroundings entice us to enjoy our parks. Winter Texans make their home here to escape the cold of northern climates. We are a small town doing great things in the dynamic Lower Rio Grande Valley. We invite you to explore what we celebrate each day. La Feria, Texas Celebrate Life in the Valley
  • 33. Somos La Feria! Fundados alrededor del siglo XX, La Feria es un lugar donde todos nos reunimos y cada año le hacemos honor a nuestro nombre con la Fiesta de La Feria que atrae a personas de todas partes a celebrar en nuestro singular centro historico. En la Feria cada día celebramos el que podamos vivir en un lugar donde los vecinos se conocen entre sí, los niños pueden educarse en excelentes escuelas y que nuestro atractivo paisaje natural nos permita disfrutar de bellos parques. Somos el hogar de muchos Texanos de invierno que vienen aqui para escapar del frío del norte. Somos una pequeña ciudad que esta haciendo grandes cosas en el Lower Rio Grande Valley. Te invitamos explorar todo lo que celebramos cada día. La Feria, Texas Celebra La Vida en El Valle
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  • 56. Section Heading Celebrate The Journey To La Feria!
  • 57. Section Heading Addressing Both the Private and Public Realm
  • 58.
  • 61. Section Heading  Build To Line at 70  Additional Siding to the Side and Rear  Landscaping in Both the Public and Private Realms Build to Lines and Parking
  • 62. Section Heading  Aligning both public and private design interests  Durable materials convey characteristics of quality and stability.  The use of façade materials native to the area, such brick, stucco, and wood or wood simulated siding Discourage Encourage Guiding Site and Building Design
  • 64. Section Heading Extending Main Street Character
  • 65. Celebrate Downtown La Feria!  A cohesive collection of historic buildings.  Downtown offers one of the greatest opportunities for La Feria to distinguish itself within the LRGV. Main Street “Four Point” Approach • Organization • Design • Economic Restructuring • Marketing & Promotion
  • 66. Organization 1. Create an organizational structure to revitalize Downtown.  Establish a Downtown La Feria organization within the Chamber of Commerce.  Establish working committees based on the Main Street Four Point Approach.  Provide at least minimal staffing via the Chamber of Commerce. 2. Leverage existing entities and individuals to help support the efforts of the new Downtown La Feria organization.  Utilize the key stakeholder entities by appointing representatives to the leadership of the Downtown organization.  Enlist the participation of helpful individuals, including Downtown business owners and operators.
  • 67. Design 1. Grow Downtown to the east and west. 2. Create an inviting “front door” to Downtown at its interface with Business Hwy. 83.  Redesign the triangular green space on the south side of Business Hwy. 83.  Add eye-catching features to draw attention to the Downtown as seen from Business Hwy. 83.  Prioritize plan implementation efforts for this area.
  • 68. Design… 3. Provide more on-street parking and enhance the pedestrian realm.  Explore the potential to replace parallel parking on Main and Oleander with angled parking.  Provide pedestrian bulbs and crosswalks at street intersections.  Plant palm trees in the existing planters on Main Street.  Add street lights back to the existing street light poles.
  • 69. Design… 4. Preserve and enhance existing buildings while encouraging compatible infill development.  Avoid the demolition of Downtown’s older buildings (especially along Main).  Encourage the sensitive rehab. of buildings.  New buildings should follow principles for traditional urban mixed use buildings:  Buildings built to the street with rear parking  Main entrances of buildings fronting the street  Ground floor glazing (glass) façade ratios consistent with historic storefronts  Façade massing that breaks up the façade  Adopt design standards for the Downtown.  Promote the availability of federal tax incentives for historic rehabilitation.
  • 70. Design… 5. Maintain the existing street grid and block structure. 6. Enhance parking lots for greater usage and improved aesthetics.  Redesign existing lots for greater space efficiency, landscaping and lighting.  Provide screening along street edges to minimize the negative appearance of parking lots.  Expand the recent trend of painting blank walls with colorful murals.
  • 71.
  • 72. Economic Restructuring 1. Develop an optimal tenant mix based upon our market analysis.  Full service restaurants  Specialty food  Specialty retail  Hobby/games/toys 2. Identify and/or adopt incentives and tools for economic restructuring (property tax abatements, façade grants, fee waivers). 3. Develop a strategy and materials for business retention, expansion and recruitment. 4. Consider the establishment of a Small Business Incubator. 5. Make policy revisions needed to accommodate a rich mixture of land uses in Downtown, while also avoiding potential nuisances. 6. Maintain Downtown as an institutional center. Can become the valley’s premier specialty shopping and dining destination!!!
  • 73. Marketing & Promotion 1. Make Downtown La Feria’s premier special event venue.  Continue to hold special events in the downtown.  Identify local events currently held outside of Downtown to recruit.  Explore the initiation of new events in the downtown. 2. Utilize telecommunications effectively to market Downtown La Feria. (need to buy “CelebrateLaFeria.com”) 3. Engage in joint advertising among Downtown’s businesses. 4. Utilize the new branding graphic developed as part of this project.  Integrate into advertising.  Utilize on merchants shopping bags  Incorporate into social media, decorative banners, etc.
  • 74. Section Heading Celebrate La Feria’s Neighborhoods
  • 75. Section Heading Key Housing Data: Data Reviewed Shows:  La Feria is a desirable and affordable place to live.  Housing occupancy rates are above 84%.  Total housing units by 2012 are 2,920.  73% of permanent units are owner-occupied and 27% are rentals.  It is expected that La Feria will absorb over 181 new households over the next five years.
  • 76. Section Heading Segment of market by type of family % of the market Number of units Housing type preference Bedrock Families 36% 65 Multifamily, mobile homes Old Milltowns 21% 38 Single family one-story, duplex, multifamily , assisted living. Crossroads Villagers 18% 33 Duplex, multifamily, mobile homes Golden Ponds 10% 18 Duplex, assisted living, multifamily Kid Country 3% 5 Single family, mobile homes New Homesteader 3% 5 Single familily Others 10% 18 Single family, mobile homes, multifamily total 100% 181 all types Housing Market Analysis
  • 77. Vacant and city owned properties inside study area
  • 78. 5 3 4 2 1 Neighborhoods/ sub-districts inside study area
  • 79. 5 3 4 2 1 Development potential by neighborhood/ sub-districts
  • 83. Section Heading Potential Housing Units by Type: Neighborhood/ Planning area No. of vacant housing lots No of units Type of units 1 Downtown 10 res/11 commercial 60-120 Assisted living/ live work/ apt condos. 2 North of 83 43 60-80 Single family/ duplex/multifamily 3 Southwest of 83 29 29-35 Single family/ duplex/ multifamily 4 Southeast of 83 18 18-20 Single family/ duplex 5 Country woods/ Hidden acres 10 10-12 Single family/ duplex TOTAL units within study area 110-127 177-267 All types
  • 84. Section Heading Key Findings From the analysis, we see that…  Every neighborhood within the study area presents opportunities to develop additional housing.  Housing market analysis encourages the improvement and diversification of housing options to meet existing and new family needs.  Existing neighborhood parks, when improved, will be a great asset for existing and future residents.  Unique neighborhood identity shall be consolidated with tailored housing strategy.
  • 85. Other Considerations… 1. Greenway / Trail system through town - including along canal? 2. Capacity building for City officials, including people serving on boards - training, conferences, educational materials, etc. 3. Code revisions – to accommodate appropriate uses and physical form downtown / to avoid commercial sprawl. 4. Social issues – teen pregnancy, obesity, home maintenance challenges for elderly, etc. 5. Public Art - Build on public art initiatives by expanding murals and other art features beyond Downtown