Global Student Entrepreneur Awards

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This slideshow is the presentation used to finish as a "Regional Finalist" in the 2008 Global Student Entrepreneur Awards, in Houston, Texas.

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Global Student Entrepreneur Awards

  1. 1. global student entrepreneur awards
  2. 2. the dream <ul><li>connect composers, artists, and musicians </li></ul><ul><li>support development of local and regional Christian music </li></ul><ul><li>reach an international audience </li></ul>
  3. 3. humble beginnings <ul><li>originally a sheet music publishing company </li></ul><ul><li>capital: $216 (owner invested) </li></ul><ul><li>1st year operating expenses total less than $1,000 </li></ul>
  4. 4. redefining a business model <ul><li>larger local market in Christian music CDs </li></ul><ul><li>e-commerce site capable of selling virtually anything </li></ul><ul><li>same desire to help promote and discover new music </li></ul>...or, “so we can sell anything? ”
  5. 5. expansion and growth <ul><li>aligning with an Austin recording studio </li></ul><ul><li>teaming up with local non-profits and charities </li></ul><ul><li>focus on providing artists with a “menu” of services </li></ul>
  6. 6. crunching the numbers <ul><li>first year sales: $124 </li></ul><ul><li>second year sales: $587 </li></ul><ul><li>2008 ROI of 1,900% </li></ul><ul><li>150% growth until 2010 </li></ul><ul><li>50-75% thereafter </li></ul>Projected Sales
  7. 7. spreading the word <ul><li>word-of-mouth & referral marketing only </li></ul><ul><li>less than $150 spent to-date on marketing (mostly indirect) </li></ul><ul><li>2009: PR attention, mail-outs, eBay store, social networking </li></ul>
  8. 8. in the community <ul><li>Christ Unites </li></ul><ul><li>AboveGrounds Austin </li></ul><ul><li>Praise in the Park </li></ul>
  9. 9. growing pains <ul><li>growth while focusing on graduation </li></ul><ul><li>scaleable but at a cost </li></ul><ul><li>plans for office space by early 2010 </li></ul><ul><li>eventual split of HCM: web design/printing & music publishing are main sides </li></ul>
  10. 10. what the future may hold... <ul><li>RIAA responding to drastic changes in music industry </li></ul><ul><li>HCM to help redefine industry </li></ul><ul><li>focused on growth in multiple markets (music, small business, etc.) </li></ul>

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