1. JASON ADAIR 1773 INCA DRIVE, LARAMIE, WY 82072 jadair@spacestar.net
Cell: 952.451.6772
1
Summary
 Digital content management and
Ecommerce operations expertise
 Strategic planning and development
of Enterprise creative content,
marketing promotions and sale
events
 Product (sku) content taxonomy,
catalog and third-party provider
management
 Architect Digital Content
Management Systems and tools with
sustained, iterative IT development
 Building new capability teams,
acquiring talent and implementing
scalable, sustainable operational
processes
 Enterprise project and marketing
campaign management
 Leading large creative and cross-
functional teams
Expertise
Global site operations management
Digital content creation and
management
Organizational leadership
Customer-centric content solutions
Site taxonomy management
Product catalog management
ROI effectiveness
Iterative Search Engine Optimization
Brand Marketing integration
Team talent and career development
XML & API product content feed
integration
Ecommerce site launches and
redesigns
Enterprise project and campaign
management
Experience
BestBuy.com, Richfield, MN 1999 -Present
Best Buy is the world’s largest consumer electronics retailer.
Senior Digital Content Manager Oct 2012 -Present
 Accountable for the customer-facing content strategies and
management of promotional events, online Brand marketing
execution of campaigns including Apple, Sony¸Bose, Holiday.
 Partner with business product teams to develop and refine
content Brand standards and Style Guides that achieve
customer, business, and financial goals.
 Third-party content provider portfolio creation, product
catalog management, Marketplace content provider setup and
launch, Supplier Direct Fulfillment content rate reduction.
 Development of category and product taxonomy management
processes, competitive analysis and implementation of global
and category product attributes and definitions.
 Identification, prioritization and implementation of ongoing
content, meta data, data normalization, coding standards and
best practices for Search Engine Optimization and Search
Engine Marketing.
 Online concepting and execution of BestBuy.com integration of
responsive design for mobile devices.
 Strategic planning and development of custom, curated and
provider product and promotional content APIs for BBY mobile
app and Affiliate commerce sites.
 Annual department budget responsibility ($3M), invoicing,
resource planning and contractor support, work capacity
planning and 24/7 support coverage.
 Supervision and talent development of 20-member creative
content team: Associate Creative Directors, Designers/Coders,
Writers, Copy Editors, Project Content Managers.
 Account management of Third-Party content providers; service
level, performance, contract negotiations, XML content feeds,
issue resolution, Statements Of Work and ad hoc support
requests: Virtucom, Etilize, GeekSpeak, CNET, Sell Point.
 Competitive market analysis, A/B testing, offer and
performance metrics of online promotional and branding
content.
 Content and online operations Subject Matter Expert with IT
product teams using Agile methodology
 Planned and implemented the online initiative of Renew Blue;
executive proposal, budget, staffing for the creation and
maintenance of Buying Guides and enhanced product content.

2. JASON ADAIR 1773 INCA DRIVE, LARAMIE, WY 82072 JADAIR@SPACESTAR.NET
Home: 952.451.6772
2
Technology
 HTML, JSON, Java Script
 CSEE FatWire, Drupal,Interwoven,
Vignette, Demandware,
CORAL/Site Control (Internal CMS)
 PCMS (ATG Commerce)
 SOLR,FAST (Search)
 Atlassian JIRA,Confluence
 SharePoint
 FTP, SSH Image Manager
 XML
 Adobe Site Catalyst,Google Analytics
 Pivotal
 MS Office Suite
Education
 Master of Science Degree –
Media Communications,
Kansas State University, May 1992
 Bachelor of Science Degree –
Broadcast Communications,
Psychology (double major),
University of Nebraska-Kearney,
December 1988
 Brand Innovators Content Marketing
October 2014
 Best Buy Digital University Instructor,
Product Content Management,
October 2013
 Agile Methodology, July 2012
 ADKAR Change Management,
July 2012
 Best Buy Manager Series: Art of the
Possibility, September 2011
 Forrester Research Consumer Forum,
March 2009
 Minnesota Interactive Marketing
Association Summit, 2009
 Lean Six Sigma, February 2007
 Best Buy Corporate Management
Series, May 2002
Interests
Coaching Youth Athletics
Fishing, Camping, Canoeing
Home Improvement Projects
Experience
Web Producer-Content Manager 2008 –2012
Senior Project Manager 2003-2008
Project Manager 1999-2003
 Led BestBuy.com project management team planning,
implementation and management of global, category, and
marketing content.
 Managed and supervised content creation of global homepage,
emails, affiliates marketing, online store operations, site
redesign and content operations.
 Collaborated with cross-functional merchant, marketing, and
technology teams to develop and implement new promotional
content and conditional Cart offers.
 Managed third-party content feeds, workflow processes and
standards, created business requirements for browser-based
content management tools.
 Drafted and maintained fiscal group budgets and production
estimates; tracked and reported to executive leadership return
on investment capital and costs.
 Partnered with Business Operations and IT teams to prioritize
issue resolution, enhance online content delivery and
functionality, workflow processes, web-based user tools.
Hometime Video Publishing, Chaska, MN Oct 1995 – June 1999
Hometime is the home improvement series seen on Public Television,DIY and The
Learning Channel.
Website Producer
 Created and produced article copy and visual layout
presentation, html coding and site updates and maintenance of
Hometime.com.
 Conceptualized and produced how-to website content; html
coding, ftp upload of page copy and images, supervised
production schedule and content implementation.
 Created, updated and monitored DIY customer forum
 Wrote over 30 “how-to” articles and designed their visual
layouts using still photography, video capture, and graphics for
project catalog including Bathroom Remodel, Plumbing, Three-
Season Porch, and many more.
Associate Editor - Books
 Coordinated content planning, field production, pre-press and
print production of the Hometime how-to book series.
 Identified and researched liability project topics, including
detailed reports on critical topics such as asbestos and lead-
based paint abatement.
 Directed and managed freelance writer, designer and pre-press
teams; including production of illustration drafts, article
outlines, and graphic designs. Edited and wrote copy and
provided research and usage rights.