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Product Research
Get to know more >>>
What is
Product
Research?
It is the process of analyzing the ongoing
trends and all the data available from the
marketplace to pick the niche with top
demand products to bring high-volume
sales.
Importance of
Product Research
Product Research is an essential part
of any business. It helps sellers know
their customers and why they need
your products.
Additional
Importance
+Risk management
+New market opportunities
+Ahead competitors
Different Methods
of Product
Research
Manual Method
From the word itself, you manually search for product ideas across different
platforms, be it may e-commerce stores or physical stores
Automated Method
Automated method is much simpler and faster than the manual method
In automated method, you use tools like Helium 10 and Jungle Scout to
find potential products that you can sell on Amazon
Here are some screenshots/images of how I
do Product Research using Helium 10:
Screenshots
Number of times
searched per month
Sponsored Products
Select and delete those
products not related to the
keyword you searched to
avoid data inaccuracy
Keyword
Factors that need to
be evaluated during
a Product Research
Product ASIN
(Amazon Standard
Identification
Number)
You can
export/download data
in CSV or XLS format
Clicking this opens a
window that links you
to Alibaba (Supplier
Sourcing)
You can load more
results of this Product
Research - Xray data
Brand name of our
competitors
More factors needed to
be evaluated during a
Product Research
Different kinds of useful
data measured in
months
More factors needed to
be evaluated during a
Product Research
A preview of Helium 10 Product
Research Tool - Black Box
(Products Section) In Automated Method, you just have to input the
desired criteria and Helium 10 will provide you the
data that you requested
A preview of Helium 10 Product
Research Tool - Black Box
(Keywords Section)
Same with the Black Box Products Tool, you just have
to input the desired criteria and Helium 10 will deliver
what you just requested
A preview of Helium 10 Product
Research Tool - Black Box
(Competitors Section)
Same with the different Helium 10 PR Tools, you just
have to input the desired criteria and Helium 10 will
deliver what you just requested
A preview of Helium 10 Product
Research Tool - Black Box
(Niche Section)
A preview of Helium 10 Product
Research Tool - Black Box
(Product Targeting Section)
Sample PR Criteria
Single Item
Product Only
No Variation / Bundles
Search Volume = 500+
Price = $30+
Sales = 200 units+
Monthly Revenue = $10,000+
Reviews = Below 350
No Patent / Trademark Not Hazmat or Gated
Not Breakable
Item Weight: 5 lbs
below
Profit Margin:
30% above
Room For
Improvement: Yes
Not
Electronic
My 7-Step
Strategy in
Product
Research
1.) Set a criteria for products.
2.) Manual or Automated?
3.) Find a profitable niche.
4.) Target market?
5.) Analyze the market!
6.) Calculate costs.
7.) Check profitability.
MY 7-STEP STRATEGY IN PRODUCT
RESEARCH
Giving you an idea of how I do Product Research on Amazon
SET A
CRITERIA FOR
PRODUCTS
A product criteria
guides the researcher
in a quest to find the
product that fits the
criteria.
MANUAL OR
AUTOMATED
Use the traditional
way of searching for
potential products to
sell on Amazon or use
tools like Helium 10
and Jungle Scout to
find the right
products?
FIND A
PROFITABLE
NICHE
Find a niche that not
only aligns with your
hobbies, interests,
likes, and passion but
also something that
generates profit
TARGET
MARKET
Determine your target
market or prospects
to narrow down the
market that you plan
to compete.
ANALYZE THE
MARKET
PROPERLY
Analyzing the market
involves evaluation of
different factors such
as market saturation,
revenue, reviews,
ratings, sales, number
of sellers, and etc.
CALCULATE
PRODUCT
COSTS
Get a good idea of
how much it would
cost to mass produce
your chosen product
to determine if it is
worth selling or not.
CHECK
PROFITABILITY
Checking product
profitability is a must
as the goal of the
business is to
generate a decent
amount of profit in
selling products in the
Amazon platform.
MY 7-STEP STRATEGY IN PRODUCT
RESEARCH
Giving you an idea of how I do Product Research on Amazon
Let's Keep in
Touch!
Want to know more about me?
https://thefreelancelad.mystrikingly.com
jerdlukegella@gmail.com
https://www.linkedin.com/in/jaredlukegella
https://join.skype.com/invite/vbATKSuRl7WX

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Amazon - Product Research

  • 1. Product Research Get to know more >>>
  • 2. What is Product Research? It is the process of analyzing the ongoing trends and all the data available from the marketplace to pick the niche with top demand products to bring high-volume sales.
  • 3. Importance of Product Research Product Research is an essential part of any business. It helps sellers know their customers and why they need your products.
  • 4. Additional Importance +Risk management +New market opportunities +Ahead competitors
  • 7. From the word itself, you manually search for product ideas across different platforms, be it may e-commerce stores or physical stores
  • 9. Automated method is much simpler and faster than the manual method In automated method, you use tools like Helium 10 and Jungle Scout to find potential products that you can sell on Amazon
  • 10. Here are some screenshots/images of how I do Product Research using Helium 10: Screenshots
  • 11. Number of times searched per month Sponsored Products Select and delete those products not related to the keyword you searched to avoid data inaccuracy Keyword Factors that need to be evaluated during a Product Research
  • 12. Product ASIN (Amazon Standard Identification Number) You can export/download data in CSV or XLS format Clicking this opens a window that links you to Alibaba (Supplier Sourcing) You can load more results of this Product Research - Xray data
  • 13. Brand name of our competitors More factors needed to be evaluated during a Product Research Different kinds of useful data measured in months
  • 14. More factors needed to be evaluated during a Product Research
  • 15. A preview of Helium 10 Product Research Tool - Black Box (Products Section) In Automated Method, you just have to input the desired criteria and Helium 10 will provide you the data that you requested
  • 16. A preview of Helium 10 Product Research Tool - Black Box (Keywords Section) Same with the Black Box Products Tool, you just have to input the desired criteria and Helium 10 will deliver what you just requested
  • 17. A preview of Helium 10 Product Research Tool - Black Box (Competitors Section) Same with the different Helium 10 PR Tools, you just have to input the desired criteria and Helium 10 will deliver what you just requested
  • 18. A preview of Helium 10 Product Research Tool - Black Box (Niche Section)
  • 19. A preview of Helium 10 Product Research Tool - Black Box (Product Targeting Section)
  • 20.
  • 21. Sample PR Criteria Single Item Product Only No Variation / Bundles Search Volume = 500+
  • 22. Price = $30+ Sales = 200 units+ Monthly Revenue = $10,000+ Reviews = Below 350
  • 23. No Patent / Trademark Not Hazmat or Gated Not Breakable Item Weight: 5 lbs below Profit Margin: 30% above Room For Improvement: Yes Not Electronic
  • 24. My 7-Step Strategy in Product Research 1.) Set a criteria for products. 2.) Manual or Automated? 3.) Find a profitable niche. 4.) Target market? 5.) Analyze the market! 6.) Calculate costs. 7.) Check profitability.
  • 25. MY 7-STEP STRATEGY IN PRODUCT RESEARCH Giving you an idea of how I do Product Research on Amazon SET A CRITERIA FOR PRODUCTS A product criteria guides the researcher in a quest to find the product that fits the criteria. MANUAL OR AUTOMATED Use the traditional way of searching for potential products to sell on Amazon or use tools like Helium 10 and Jungle Scout to find the right products? FIND A PROFITABLE NICHE Find a niche that not only aligns with your hobbies, interests, likes, and passion but also something that generates profit TARGET MARKET Determine your target market or prospects to narrow down the market that you plan to compete.
  • 26. ANALYZE THE MARKET PROPERLY Analyzing the market involves evaluation of different factors such as market saturation, revenue, reviews, ratings, sales, number of sellers, and etc. CALCULATE PRODUCT COSTS Get a good idea of how much it would cost to mass produce your chosen product to determine if it is worth selling or not. CHECK PROFITABILITY Checking product profitability is a must as the goal of the business is to generate a decent amount of profit in selling products in the Amazon platform. MY 7-STEP STRATEGY IN PRODUCT RESEARCH Giving you an idea of how I do Product Research on Amazon
  • 27. Let's Keep in Touch! Want to know more about me? https://thefreelancelad.mystrikingly.com jerdlukegella@gmail.com https://www.linkedin.com/in/jaredlukegella https://join.skype.com/invite/vbATKSuRl7WX