9. Group
Example of group channel is social media like
WhatsApp group , Facebook group, Speech , assembly ,
seminar, conference etc.
Will be formal or informal
11. Benefits
Reduce time wastage
Convenience
Easily promoted
Capture more number of audience
Exchange of ideas
Attract receiver
Spread massage would wide
Time will less
Averness
For batter understanding
12. • If channel is not properly known to the receiver/not aware about the
channel.
1.
• Improper time2.
• Network problem3.
• Environmental stress4.
• Language barrier5.
Problems of channel
14. What is Treatment?
Treatment deals with design of methods for presenting the message.
It is the way of processing the message so that it can be sent over the
channels with the maximum probability of reaching the destination
effectively.
The way in which the message is conveyed or the way in which the
message is passed on or deliver it. It refers to the packing of the message.
15. TREATMENT OF MESSAGE IS DONE IN 5
WAYS
Matters of
Message
Organizatio
n Ways of
getting
attention
Methods of
speaking
and acting
Rule of
processing
persuasive
messages
Using
symbols,
variations and
devices fro
presenting
ideas
16. I. Matters of Message Organization
Compare information
Age group and according to who is receiver
Repeat key ideas
Present message in a chronological, logical or
psychological sequence
Start with strong arguments and present till the aim of
presentation is achieved
Express both negative and positive aspects of an issue in
line with the goal to be achieved
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
17. II. Ways of getting attention
A different voice, attractive lighting and contrasting colour attract the
audience
Movements, facial expressions may be the cause of attention
Changing pace, pitch and contrasting presentation draws the attention of
the audience during communication process
18. III. Methods of speaking and
acting
Present few ideas at a time
Be yourself, be specific, accurate, up to date and timely
Informal speaking without reading speech is more effective
Know your subject well
Use local dialect, a bit of humour for making the communication
interesting
Follow the time schedule properly
19. V. Rule of processing persuasive
message
Credibility of communicator is most important
Receiver should not be previously aware of the evidence,
otherwise, he may probably already accept or reject it and
the message would be ineffective.
Evidence must be delivered as receiver will understand
clearly.
If the audience is initially in favour of the message, a one
sided message may work. But if the audience is against it,
a two sided message may be presented.
20. V. Using symbols, variations and
devices for presenting ideas
Use different aids or equipments such as posters, models pictures,
slides etc
Use quotations, slogans, anecdotes, jokes.