The document discusses various solutions that digital signage can provide for different industries such as retail, hospitality, public spaces, and corporate communication. It describes how digital signage can be used to attract and inform customers, promote products and services, provide wayfinding, and measure traffic and satisfaction across multiple locations from a central content management system. Examples are given for how digital signage can benefit shops, shopping centers, hotels, restaurants, government buildings, and offices.

1. Digital Signage
Industry Solutions
Roman Řípa
February 28th, 2016

2. Digital Signage - Industry Solutions
Retail
Shops &
Services
Hotels,
Restaurants,
Conferences
Public
Spaces
Corporate
Communication

3. Corporate Office Branch nBranch 1
Digital Signage spreads your messages
across the whole company in “1 click”
Business
Managers
Marketing,
Operations,
Finance, HR...
Content
Management System
Web interface for users,
distributes content to devices
and monitors them
...
Local Users
Locally relevant
information via
web interface
Internet
Systems
Calendar, ERP, CRM,
customer surveys,
traffic monitoring
HQ
CMS
IT
Network
connectivity,
device
operation
Content
Designer
Prepare content &
report performance
via web based app
Media
Pictures, videos,
texts, cameras, web
pages

4. Solutions - Retail
Shopping Centres - Shops -
Branches - Showrooms
▪ Attract more customers
▪ Promote products & services
▪ Provide detail information
▪ Strengthen your brand
▪ Entertain & inform
▪ Gather feedback and measure
satisfaction & traffic
▪ Reduce cost of operation

5. Solutions - Retail
Shopping Centres - Shops -
Branches - Showrooms
New ways to promote products
Suppliers communicate with consumers at the
point of sale, retailers can charge them for it,
reporting “what was shown where to whom”Purchasing
Store
Operations
Higher productivity
Intuitive way finding, content managed centrally in
automated manner, possibility of dynamic pricing
Communication
at all branches under central control
promotion at stores fully sychronized with other media,
various offers shown at a single device, flexible
reactions on competition, wheater, out of stocks etc.,
detail product information, ambiente and infotainment,
customer surveys and traffic monitoring
Marketing

6. Solutions - Retail
Attract
to enter
Marketing
▪ Instore communication fully synchronized with other channels
▪ Flexible reaction on competition, weather, out-of stocks etc.
▪ Not only “talk” but also “listen”
▪ Fully automated and centrally controlled content i.e. lower OPEX
Digital Signage for Efficient Instore Communication
Navigate
in shop
Remind &
educate
Ask in
surveys
Measure
traffic

7. Shopping Centers
▪Provide visitors with simple interactive way finding
▪Promote products of your tenants
▪Promote services and events of the center
▪Provide children and other non-buyers with
entertainment and useful information
▪Strengthen your image and brand
▪Gather feedback and measure traffic
▪Reduce cost of operation

8. Large Department Stores
▪Provide visitors with simple interactive way finding
▪Promote products of your tenants
▪Promote services and events of the center
▪Provide children and other non-buyers with
entertainment and useful information
▪Strengthen your image and brand
▪Gather feedback and measure traffic
▪Reduce cost of operation

9. Retail - Shops, Services, Showrooms
▪Acquire more visitors - by attractive content in your show
windows.
▪Experience at point of sale - promote products & brand,
special offers, services, loyalty programs etc.
▪Deeper the interaction with customers - to obtain details
about your advanced products, to answer your questions
about their satisfaction while leaving the location etc.
▪Obtain more accurate data about the traffic
▪Reduce cost of operation

10. Solutions - HORECA
Hotels, Restaurants, Cafes, Bars, Conferences…
▪ Eye catching presentation
of menus & services
▪ Support ambience
▪ Easy way finding
▪ Entertain & Inform
▪ Reduce printing costs

11. Arrival
Welcome, way finding, hotel services overview
Stay
Ambience, weather, time, local places of
interest and local events, restaurant menu,
hotel services offers, meeting room navigation
and availability, emergency messages...
Departure
Farewell, satisfaction survey & contact
gathering, traffic, flights, trains, taxi...
HORECA - Hotels

12. HORECA - Restaurants
Staff focused on customers
Menu updated by staff directly or via POS
while still looking professionally, easy to hide
unavailable items or cheapen to sell outOperations
Finance
Legal
Up-to-date prices everywhere
Prices unified or different per each branch, can
change during day and week, price sensitivity test
Menus - Special Offers -
Tables - Entrances & Exits
All legal information provided
Nutrition, healthcare, emergency...
Marketing
New level of customer experience
Menus & special offers professionally looking , can be
centrally managed but vary per branch & time, brand
and ambience supporting videos, internet and other
content like products & producers with a “story”,
customer surveys and traffic measurement

13. State and Local Administration, Hospitals, Churches,
Museums, Stadiums, Schools, Transportation...
Navigate
▪ Welcome, way finding, farewell
Inform & Entertain
▪ Up-to-date & complete information
▪ Video streaming from events
▪ Content for waiting visitors
▪ Official desk
▪ News from Local Newspapers
Commercial & NGO Ads
▪ Promote local or partners’ services and events
▪ Obtain additional revenue
Solutions - Public Spaces

14. Internal communication - New products, benefits,
rules, hiring, org. changes, internal events, employee
of the month - new channel for “newsletteter”
Solutions - Corporate Communication
HR
Office
Marketing
Organizational messages - Way finding, room
reservation, infotainment while waiting,
traffic information, urgency security
messages...
Entrances - Receptions - Office
Rooms - Manufacturing and
Warehouse Spaces
Marketing communication - New products
and references, campaigns synchronized
with other channels at all branches,
customer events, customer surveys...
Management
Leadership and Performance - KPI reporting -
plan vs reality, strategic initiatives and priorities,
company mission & values, note from CEO...

15. FOLLOW UP
Roman Řípa
Business Development Manager
roman.ripa@jansen-display.com
phone: +420 605 202 397