Presentation BBU 2010 (eng)

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Presentation BBU 2010 (eng)

  1. 1. Kiev 2010 Presentation marketing agency
  2. 2. marketing agency About 2005 – project «Bestseller» was created on the base of the leading full-service logistic operator «UVK group» 2006 – «Bestseller» was separated into individual business thus which was the part of «Fozzy group». The goal was creation of “service supermarket” including such services as import, distribution, merchandising and promotion of FMCG in Ukraine 2007 – Creation of «Bestseller Bounty Ukraine» together with the leading BTL-agency «Bounty»*. Specialization was marketing services (BTL/TTL, merchandising, retail & service audits etc.). Start of exclusive cooperation with part of Fozzy group (chain “Silpo”) – service audits and booking. 2009 – «Bestseller Bounty Ukraine» renders wide range of marketing services: BTL/TTL, merchandising, retail & service audits, motivational programs etc Our experience makes it possible to develop actions of any complication and wide branching network gives guarantee of quick and effective realization of national actions in Ukraine (more than 105 cities) Our company works in all regions of Ukraine and is comprised of competent specialists with wide experience in field marketing area * «Bounty» (Moscow, Russian Federation) is in top 10 of the best BTL-agencies in Russia. Company renders marketing services in 171 cities RF and exclusively works with 23 chains Integrated Marketing Decisions
  3. 3. marketing agency Services  Consumer promotion Tastings, samplings, gift for purchase, competitions, lotteries etc  Exclusive and shared merchandising Tasks solving of stocked goods, arrangement and visualization in the sales outlets  Trade promotion Creation and implementation of special actions/events for sales representatives, dealers, distributors  Mystery Shopper Audit and valuation of service level of Customer clients  Booking Booking of promo-places, including coordination, agreements and circulation of documents  Census Creation of detail actual base of sales outlets  Outstaffing Cost optimization by the way of transferring of field staff into «Bestseller Bounty Ukraine» balance with following HR support  Special events  POSM creation and production  SMS actions Integrated Marketing Decisions
  4. 4. marketing agency Our advantages  Know-how: on-line photo- and data- reports from the each active sales outlet  Marketing agency is a part of distribution business, therefore we takes into account all nuances of goods circulation  Sure and time-proved system of project management makes it possible to start up of BTL&PR actions undertime  Regular exchange of experience with Ukrainian and international partners enables to perfect work system («Silpo», «ATB», «Furshet» and other)  All specialists in company have more than 6 years experience in sales and merchandising area  Wide coverage (more than 105 cities in Ukraine) Integrated Marketing Decisions
  5. 5. marketing agency In-store promo Merchandising Goal Sales increase, shelves share keeping, presence of max range of ТМ «Osram» Coverage 26 cities Channel of sales Key accounts: Metro, Epicentr, Praktiker, OBI, Novaya Liniya Goods Assortment Home lamps, 170 SKU Mechanic Combined visiting merchandising: • Shelves share keeping; • Actions (control, realization); • Agreements and placement of additional equipment; • Add delivery orders (together with store managers) • Defective goods return; • Weekly reporting Timing 2008, Oct – p.t. Goal Presence of max range, price-tags, brand equipment Coverage 105 cities Channel of sales Key accounts: АТБ Goods Assortment Condoms, 8 SKU, checkout counter area Mechanic Combined visiting merchandising: • placement of branding equipment; • goods laying out, price-tags placement; • Competitors activity audit; • Weekly reporting Timing 2009, Aug – p.t. Integrated Marketing Decisions Cases
  6. 6. marketing agency Goal Quality service increase of Silpo clients by suppliers personnel (promoters, consultants etc.) Coverage 38 cities, 140 stores Chanel Chain network: «Silpo» Mechanic • Booking and realization of promo-activities for Silpo suppliers • Promo activity audits • Reporting and analytics for «Silpo» Timing 2007, Oct - 2009Aug Results Quantity of violations was decreased on 40% BTL. Service audit Integrated Marketing Decisions Cases Goal Quality service increase of Caparol clients by their personnel (promoters, consultants etc.) in stores Coverage 14 cities Chanel Novaya Liniya, Epicentr Mechanic Mystery shopping Timing 2010 – up to now Results Quantity of violations was decreased Service audit
  7. 7. marketing agency BTL. In-store promo Goal Loyalty forming to ТМ «Huggies» Increase of repeat purchases Switching from competitors Coverage 16 cities Channel of sales Key accounts: «Silpo», «Megamarket», «Fozzy», «Billa» Goods Assortment ТМ «Huggies» Mechanic Full service action organization (booking, logistic, personnel recruiting, trainings, reporting, recommendations). Mechanic: • Consultations, demonstrations; • Targeting sampling; • Gifts for purchases Timing 2009 Nov – 2010 Apr Goal Loyalty forming to ТМ «Kotex» Increase of repeat purchases Switching from competitors Coverage Kiev Channel of sales «Silpo», «Megamarket», «Fozzy», «Billa» Goods Assortment ТМ «Kotex» Mechanic Full service action organization (booking, logistic, personnel recruiting, trainings, reporting, recommendations). Mechanic: •Consultations; • Leafletting Timing 2009 Dec – 2010 Apr Integrated Marketing Decisions BTL. In-store promo Cases
  8. 8. marketing agency BTL. In-store promo Goal “Aggressive “ sales of TM “Aquafresh”, “Sensodyne”, “Paradontax” Launch of “Sensodyne Shvidka diya” Switching from competitors Coverage 22 cities Channel of sales Key accounts: “DC” Goods Assortment ТМ TM “Aquafresh”, “Sensodyne”, “Paradontax” Mechanic Full service action organization (booking, logistic, personnel recruiting, trainings, reporting, recommendations). Mechanic: • Consultations Timing 2010 Sep – 2010 Oct Goal Presence of max range of company “Kormotech”, orders forming Coverage 18 cities Channel of sales ”METRO”, “AUCHAN” Goods Assortment ТМ “Gav”, “Myau”, “Club 4 lapy” Mechanic Goods placement Reporting Orders forming (with manager) Timing 2009 Aug – p.t. Integrated Marketing Decisions Merchandising Cases
  9. 9. marketing agency Our clients and partners Integrated Marketing Decisions
  10. 10. THANK YOU! With best regards, Konstantin Rybakov Business Development Director Bestseller Bounty Ukraine direct: +38 (050) 463 87 03 е-mail: konstantin.rybakov@bestseller.ua 03045, Kiev, Bozhenko str., 86-I, office./fax: +38 (044) 499 17 95 www. bestseller.ua

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