2. SUSTAINABLE MARKETING
Sustainable marketing is the process of
creating, communicating and delivering value
to customers in such a way that both natural
resources nature provides and human
resources people provide capital are
preserved or enhanced throughout.
3. The process of manufacturing selling products or services
that are eco-friendly is called green marketing. Those
products or services can either be environmentally friendly or
produced in some environment-friendly way
5. BY FOLLOWING GREEN MARKETING STRATEGIES, WE ACTUALLY REDUCE THE
ENVIRONMENTAL DEGRADATION AT ITS BEST AND WE WORK FOR THE WELFARE
OF THE ENVIRONMENT AND HUMAN BEINGS. THE MAIN STRATEGY IS TO
PRODUCE, CONSUME AND DISPOSE OF ECO-FRIENDLY PRODUCTS.
6.
7.
8.
9. WHAT IS VIRTUAL REALITY?
• VIRTUAL REALITY (VR) IS THE USE OF COMPUTER
TECHNOLOGY TO CREATE A SIMULATED ENVIRONMENT.
UNLIKE TRADITIONAL USER INTERFACES, VR PLACES THE USER
INSIDE AN EXPERIENCE. INSTEAD OF VIEWING A SCREEN IN
FRONT OF THEM, USERS ARE IMMERSED AND ABLE TO
INTERACT WITH 3D WORLDS. BY SIMULATING AS MANY
SENSES AS POSSIBLE, SUCH AS VISION, HEARING, TOUCH,
EVEN SMELL, THE COMPUTER IS TRANSFORMED INTO
A GATEKEEPER TO THIS ARTIFICIAL WORLD. THE ONLY LIMITS
TO NEAR-REAL VR EXPERIENCES ARE THE AVAILABILITY OF
CONTENT AND CHEAP COMPUTING POWER.
10. The benefits of VR marketing
In our analysis of the examples of how virtual reality in
used, we have touched upon the benefits that VR brings to
Let’s summarize them for better clarity:
•High emotional effect on the customers
•High user engagement and brand recognition
•Brand’s positioning as an advanced, technology-oriented
•Increased media coverage due to the unusual experience
•Viral marketing started by the early adopters.
