Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Chapter 8
1. LEARNING
OBJECTIVES
Foundations of
Culture & Identity
1. Define culture.
2. Define personal, social, and cultural identities.
3. Summarize nondominant and dominant identity development.
4. Explain why difference matters in the study of culture and identity.
8.1
2. LEARNING
OBJECTIVES
Exploring Specific
Cultural Identities
1. Define the social constructionist view of culture and identity.
2. Trace the historical development and construction of the four
cultural identities discussed.
3. Discuss how each of the four cultural identities discussed affects
and/or relates to communication.
8.2
4. LEARNING
OBJECTIVES
Intercultural
Communication
Competence
1. Define intercultural communication competence.
2. Explain how motivation, self- and other-knowledge, and tolerance
for uncertainty relate to intercultural communication competence.
3. Summarize the three ways to cultivate intercultural communication
competence that are discussed.
4. Apply the concept of “thinking under the influence” as a reflective
skill for building intercultural communication competence.
8.4