A short description of our program directed at helping leaders benefit from Salesforce.com

1. Achieve sales growth
with Salesforce.com
Salesforce for Leaders - Development Program

2. “High-performing sales teams use nearly 3 times as much
sales technology than underperforming teams”
Source: 2016 Salesforce State of Sales report

3. Challenges that sales leaders are facing
● Increasingly tough goals to reach with less resources
● Lack of time
● Difficulties aligning marketing to increase sales results
● Sales reps not using CRM
● Unclear correlation between activities that produce results vs.
activity that doesn’t
● Sales reps focusing too much time on invalid opportunities
● Managing a geographically spread out sales force
● Lack of visibility into sales operations
● Lack of motivation in the sales force

4. Three steps to sales management excellence

5. Salesforce for leaders - Program
The program consists of two half-day(4h) interactive workshops.
1. Sales leadership foundation
● Aligning company strategy with sales KPI’s that produce results
● Aligning marketing and sales processes for increasing revenue
● Roles of a modern sales organization
● Sales management routines
● Helping sales reps maximize their time
●
2. Sales leadership with Salesforce.com
Based on workshop #1, we focus on how Salesforce becomes a platform to enable superior sales management
● Maximizing CRM adoption
● CRM discipline best practices
● Activity & performance management with Salesforce
● Best practices of using Salesforce in your industry through cases
● Mobile use of Salesforce1 for management

6. Program outcome
1. Increased CRM adoption
2. Improved strategy execution
3. Increased sales results
4. Improving sales management efficiency
5. Action plan to maximize the ROI of your salesforce.com investment
Program details
Program can be run remotely as needed
Languages: English, Finnish and Swedish
Max. 10 attendees per group

7. Jan Ropponen
CEO - Axend
+358 50 5169392
jan.ropponen@axend.fi
“It is not the strongest of the species that survives, it is the one
that is most adaptable to change”