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Sales Performance: fix the right
feature
Achieving optimal overall sales performance is about a lot more than having solid teams,
efficient CRM tools and talented management. It results from a combination of numerous
complex factors.
Adjusting some practical dimensions of the sales cycle can accomplish much in terms of
driving sales performance to the next level. We offer some examples here below.
Author:
Romain Bégramian
Senior Managing Director
B-to-B Sales & Marketing expert
romain.begramian@fticonsulting.com
DATA-BASED
OBJECTIVES
EFFECTIVE SALES
TIME %
WEEKLY
ACTION
PLAN
RECRUITMENT PROCESS
SALES REPS.
PROFILE
MANAGEMENT OF LOW
PERFORMERS
MIDDLE
MANAGEMENT
PAY PLAN
SOLUTION
SELLING
SALES CAREER PATH &
ENGAGEMENT
KEY ACCOUNT
MANAGEMENT
SALES – OPS
INTERACTION
CROSS-
SELLING
PROPENSITY MODEL USING
BIG DATA
OPERATIONAL
MARKETING
PARTNER
PROGRAM
USE OF
CRM TOOL
ACTIVITY
LEVEL
PROSPECTING
CONTENT
MARKETING
MANAGEMENT OF
PRESCRIBERS &
INFLUENCERS
COST OF ACQUISITION
ORG CHART & TEAM
STRUCTURES
ACCOUNT
REVIEWS
COMPETITIVE
INTELLIGENCE
REPS.
ROTATION
ADMIN. & BACK-
OFFICE SUPPORT
KPI & DASHBOARD
NEW CUSTOMER
RETENTION

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Sales Performance features: what to fix

  • 1. Sales Performance: fix the right feature Achieving optimal overall sales performance is about a lot more than having solid teams, efficient CRM tools and talented management. It results from a combination of numerous complex factors. Adjusting some practical dimensions of the sales cycle can accomplish much in terms of driving sales performance to the next level. We offer some examples here below. Author: Romain Bégramian Senior Managing Director B-to-B Sales & Marketing expert romain.begramian@fticonsulting.com DATA-BASED OBJECTIVES EFFECTIVE SALES TIME % WEEKLY ACTION PLAN RECRUITMENT PROCESS SALES REPS. PROFILE MANAGEMENT OF LOW PERFORMERS MIDDLE MANAGEMENT PAY PLAN SOLUTION SELLING SALES CAREER PATH & ENGAGEMENT KEY ACCOUNT MANAGEMENT SALES – OPS INTERACTION CROSS- SELLING PROPENSITY MODEL USING BIG DATA OPERATIONAL MARKETING PARTNER PROGRAM USE OF CRM TOOL ACTIVITY LEVEL PROSPECTING CONTENT MARKETING MANAGEMENT OF PRESCRIBERS & INFLUENCERS COST OF ACQUISITION ORG CHART & TEAM STRUCTURES ACCOUNT REVIEWS COMPETITIVE INTELLIGENCE REPS. ROTATION ADMIN. & BACK- OFFICE SUPPORT KPI & DASHBOARD NEW CUSTOMER RETENTION