Visualizing Opportunity for Millions of Investors Through Native Advertising
•
0 likes•132 views
A modern media with worldwide reach, focused visual content that offers a broad scope of your sector and the role you play.
Recommended
More Related Content
Viewers also liked
Similar to Visualizing Opportunity for Millions of Investors Through Native Advertising
Similar to Visualizing Opportunity for Millions of Investors Through Native Advertising (20)
Recently uploaded
Recently uploaded (20)
Visualizing Opportunity for Millions of Investors Through Native Advertising
- 1. VISUALCAPITALIST.COM VISUALIZING OPPORTUNITY FOR MILLIONS OF INVESTORS
- 2. VISUAL CAPITALIST TRACTION CLIENTS: CONTENT POSTED ON: VISUAL CAPITALIST TRACTION(UNIQUE VISITS) AUG. 2014 37,000 JAN. 2015 75,000 JUL. 2015 110,000 AUG. 2015 250,000
- 3. THE MODERN CONSUMER? THE KEY TO REACHING THEM? RESPECT. Today's consumers are the most intelligent in history. They understand the media and advertising landscape. WHAT DOES THIS MEAN? We do not have to hit them over the head with in-your-face ads or branding to get actions.
- 4. THIS IS HOW WE BUILD A SUBSTANTIAL, ACTION-ORIENTED AUDIENCE THE ANSWER: NATIVE ADVERTISING Create an authentic and informed voice Create prolific content that gets social shares and media coverage Cover subjects without an over promotional agenda PART1
- 5. WHY NATIVE ADVERTISING? 70% of individuals want to learn about products through content rather than through traditional advertising. DISPLAY VS. NATIVE ADS 70% SPONSORED CONTENTSPONSORED CONTENT Higher lift in brand affinity Higher lift in purchase intent More attention to main message More visual focus 9% 18% 308x 2x
- 6. Data Visualizations Featured Infographics Motion Graphics Chart of the Week Sponsor Website Display Ads LinkedInSocial Shares Pinterest Facebook Twitter Media Outlets Email Visual Capitalist Website DISTRIBUTION CONTENT
- 7. THERE ARE MANY WAYS TO REACH INVESTORS FEATURED INFOGRAPHIC COMPANY SNAPSHOT CHART OF THE WEEK MOTION GRAPHIC Front page exposure, designed to get shared by investors and spread to mass media Highlighting your specific investment opportunity, emailed to 20,000 investors Chart of the Week uses data visualization to highlight topical news Videos are an effective, compelling way to make complex stories easier to digest
- 8. VISUAL CAPITALIST is a new way to discover business opportunities and learn about investment trends. AUDIENCE: Retail investors, institutional investors, industry people 100,000 unique visitors per month JEFF DESJARDINS President jeff@visualcapitalist.com JAN MOIR Business Development jan@visualcapitalist.com 647-970-8280 EMAIL LIST: 20,000 double opt-in AS SEEN ON: Forbes, Business Insider, WSJ, Zero Hedge ABOUT US: @visualcap /visualcapitalist