Mobile Darwinism

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Mobile Marketing & Advertising - Growth Perspectives

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Mobile Darwinism

  1. 1. Mobile Darwinism GITEX October 23, 2013 @kdimachkie
  2. 2. VHS Betamax
  3. 3. Catalyst for Seismic Changes
  4. 4. + 6 Billion
  5. 5. Always on, Always with me, Personal, Not shared
  6. 6. Think mobile, first
  7. 7. Context is everything
  8. 8. Brands and customers have to get ‘touchy-feely”
  9. 9. Commerce-enable the physical world
  10. 10. Add a digital services layer to physical products and locations
  11. 11. Reconsider success metrics 1 Reach 2 Frequency 3 ROI Value
  12. 12. There is a new world out there. What are marketers doing about it?
  13. 13. Ecosystem? What ecosystem?
  14. 14. Technology
  15. 15. Operators Mobile advertising = Revenue
  16. 16. Advertisers and their Agencies
  17. 17. Individuals, not Consumers
  18. 18. The year of Mobile
  19. 19. KDThink.com References • • • • • • • • Masters of the Word: How Media Shaped History, from the Alphabet to the Internet - William Bernstein Mobile Advertising Vision Mobile Customer Experience Trends Briefing Digtial Cream London 2013 Report- Mobile Consumer Report 201 Mobile Statistics Compendium September 2013 MillwardBrown AdReaction 2012 USA Forrester Breakfast Whitepaper eMarketer - The Global Intellgence Report Middle East & Africa Connecting with People - Trends in Advertising Kamal Dimachkie Executive Regional Managing Director Leo Burnett ae.linkedin.com/in/kdimachkie/ @kdimachkie

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