The document discusses the planning and research stages of a horror film project aimed at audiences aged 12-25. An online questionnaire was used to gather audience feedback on the narrative, characters, and entertainment value, which helped the filmmakers refine the ending and add more horror elements. A second questionnaire after filming found that the final film was well-received by the target audience. The filmmakers considered audience feedback integral to developing the narrative, characters, and sound design for the genre.

1. THE PLANNING STAGE
NARRATIVE DECISIONS:- created to appeal to 12-25 years
(storyline, characters, etc) Horror is a very popular genre of
film. Simplicity of the storyline. Subtle comedy value.
AUDIENCE RESEARCH:- Online questionnaire -> accessed
easily, proliferation, best way to reach out to our audience.
Our audience love smart phones and tech.

2. THE RESEARCH
FEEDBACK
Majority said 12/12A was a
suitable certificate. Perfect
for us as this compliments
the age of our target
audience.
We knew that our content
was suitable for our
audience

3. THE RESEARCH
FEEDBACK
On average, people rated 4/5 thing
such as -> narrative, character,
general entertainment value.
Meant it was clear but could be
improved
We decided to amend the ending,
making it more clear and adding a
small horror twist -> raising
entertainment value.

4. THE RESEARCH FEEDBACK
Downside to using online questionnaire -> spam and useless
feedback
The majority of feedback was positive and helped us with the
process of making Unknown.

5. THE RESEARCH FEEDBACK (WHAT WE DID)
Questionnaire showed that the narrative was clear but could be
better -> decided to add final horror twist -> entertainment ->
last minute fear -> INTENSITY -> R.Dyer Utopian Solutions
Questionnaire showed music should be tense and building ->
“violins” -> known as the devils instrument according ->
PERFECT IDEA!! -> creates strong fear -> appeals to audience.

6. THE FINAL FILM
After film was finished we made another audience
questionnaire -> film on YouTube/online
questionnaire -> effective previously

7. THE FINAL FILM FEEDBACK

8. OVERALL
We considered audience a major factor during
production
Their ideas and feedback was very helpful ->
contributed to narrative and sound
Considering them helped with character
development, narrative and genre 