2. • A radio advert can range from 15 to 60
seconds but the average is around 30 seconds.
• It will tell you the qualities of the product.
• Often contains a music bed or ‘’jingle’’ to
make the advert memorable with a voice over
on top.
• The voiceover often contains a woman's voice.
3. • Will contain a slogan of the product.
• Language use will be tailored to demographic.
• The mode of address will be directly to the
audience.
• Music is rarely copyrighted.
• The voiceover will be upbeat and lively to attract
attention and typically uses an English accent an
will speak very clearly for audibility.
• Heavy persuasive language.
