Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Fa 102a assignment 5b
1. FA 102a,
Research and Speculative
Product/Service Development
Global Smartphone Access James Rack
2. Assignment One, Research
“Potential for elitization of the singularity”
http://www.kurzweilai.net/ask-ray-potential-for-elitization-of-the-singularity
3. Assignment One, Research
“Eliminate interpersonal rivalry, covetousness
and even war, by equalizing life span and
quality.”
http://dutchculture.nl/en/events/international-visitors-delegation-film-producers-ind
4. Assignment One, Research
“Even physical devices will become almost
free with the advent of 3D printing.”
http://tjksibt.tumblr.com/post/94801988384/how-does-3d-printing-benefit-society
5. Assignment One, Research
“In low development countries, web enabled data
access networks may be very slow with limited
coverage.”
http://www.soschildrensvillages.org.uk/news/blog/can-developing-countries-benefit-from-cutting-edge-technology
6. Assignment One, Future Product or Service
Global smartphone access
- Prioritizes underdeveloped areas/regions
- Expands interpersonal and economic
connectivity
- Service is optional
8. Selected words from the original posts:
Equalizing
Access
Enabled
Coverage
Generated Name Possibilities:
EquiCoverage (derived by combining equalizing and coverage)
Equalizessage (derived from equalizing, access, and coverage)
Selected Name:
EquiCoverage
Naming Process
9. EquiCoverage
- Demonstrates the intended purpose of the service
- Emphasizes the values of equity and accessibility
- Suggests the message of equalizing coverage
- Invites further interest in the service
Final Product/Service Name
15. Whitney Museum of American Art
https://www.facebook.com/whitneymuseum/
Nikon
https://www.facebook.com/nikon/
Purina
https://www.facebook.com/purina/
Assignment Four, Social Media Branding, Research
23. www.dunkindonuts.com
“America runs on Dunkin’”
www.allstate.com
“You’re in good hands”
http://www.nissanusa.com/about.html
“Innovation that excites”
www.target.com
“Expect more. Pay less.”
www.macys.com
“The magic of Macy’s”
Assignment Five, Tagline Research