This document summarizes the research conducted for an assignment on developing a future product or service. The research addressed topics like the potential equalization of life through technologies like 3D printing, challenges with internet access in developing areas, and how connectivity could expand opportunities. Based on this, the proposed product is a service called EquiCoverage that would prioritize expanding smartphone access and internet connectivity to underdeveloped regions to promote greater interpersonal and economic connections on a global scale. A brand character diagram was also created to represent the values of equity and accessibility that the service aims to embody.

1. FA 102a,
Research and Speculative
Product/Service Development
Global Smartphone Access James Rack

2. Assignment One, Research
“Potential for elitization of the singularity”
http://www.kurzweilai.net/ask-ray-potential-for-elitization-of-the-singularity

3. Assignment One, Research
“Eliminate interpersonal rivalry, covetousness
and even war, by equalizing life span and
quality.”
http://dutchculture.nl/en/events/international-visitors-delegation-film-producers-ind

4. Assignment One, Research
“Even physical devices will become almost
free with the advent of 3D printing.”
http://tjksibt.tumblr.com/post/94801988384/how-does-3d-printing-benefit-society

5. Assignment One, Research
“In low development countries, web enabled data
access networks may be very slow with limited
coverage.”
http://www.soschildrensvillages.org.uk/news/blog/can-developing-countries-benefit-from-cutting-edge-technology

6. Assignment One, Future Product or Service
Global smartphone access
- Prioritizes underdeveloped areas/regions
- Expands interpersonal and economic
connectivity
- Service is optional

7. Taylor Swift
Source for Brand Character Words

8. Selected words from the original posts:
Equalizing
Access
Enabled
Coverage
Generated Name Possibilities:
EquiCoverage (derived by combining equalizing and coverage)
Equalizessage (derived from equalizing, access, and coverage)
Selected Name:
EquiCoverage
Naming Process

9. EquiCoverage
- Demonstrates the intended purpose of the service
- Emphasizes the values of equity and accessibility
- Suggests the message of equalizing coverage
- Invites further interest in the service
Final Product/Service Name

10. Brand Character Diagram Sketches

11. EquiCoverage
Persona
brave
honest
strong
Language
captivated
worthwhile
heal
Purpose
reach
change
understand
Tone
patiently
guarded
clear
Brand Character Diagram