Final nudge design proposal slides

1. Research, Branding, Motion Graphic for Nudge Design Studio James Rack
Nudge Design Proposal
Nudge design proposal to discourage
people from overfilling their tea kettles

2. Research, Branding, Motion Graphic for Nudge Design Studio James Rack
The Problem
People regularly fill their tea kettles with more
water than they intend to use at a given time
England, as a nation, may waste up to 3,525 tons of CO2 each day
Further reading:
The Guardian, “Tread Lightly: Keep Your Kettle In Check”
BBC, “Overfilling kettles wastes £68m a year, says report”

3. Research, Branding, Motion Graphic for Nudge Design Studio James Rack
The kettle is clearly overfilled for
the one mug that I intend to use
Documentation of Problem

4. Research, Branding, Motion Graphic for Nudge Design Studio James Rack
After boiling water and pouring my tea, the kettle is
still filled with enough water for about five extra cups
Documentation of Problem

5. Research, Branding, Motion Graphic for Nudge Design Studio James Rack
Design Tip
To discourage people from selecting an option,
don’t make it the default

6. Research, Branding, Motion Graphic for Nudge Design Studio James Rack
The Solution
Fill the mug (or mugs) you plan to use from the
tap and then pour into the kettle prior to boiling

7. Research, Branding, Motion Graphic for Nudge Design Studio James Rack
Photomontage of the Solution