Nudge design research/proposal

1. Research, Branding, Motion Graphic for Nudge Design Studio James Rack
Nudge Design Proposal
Nudge design proposal to discourage
people from overfilling their tea kettles

2. Research, Branding, Motion Graphic for Nudge Design Studio James Rack
The Problem
People regularly fill their tea kettles with more
water than they intend to use at a given time
England, as a nation, may waste up to 3,525 tons of CO2 each day

3. Research, Branding, Motion Graphic for Nudge Design Studio James Rack
The kettle is clearly overfilled for
the one mug that I intend to use

4. Research, Branding, Motion Graphic for Nudge Design Studio James Rack
After boiling water and pouring my tea, the kettle is
still filled with enough water for about five extra cups

5. Research, Branding, Motion Graphic for Nudge Design Studio James Rack
Design Tip
To discourage people from selecting an option,
don’t make it the default

6. Research, Branding, Motion Graphic for Nudge Design Studio James Rack
The Solution
Fill the mug (or mugs) you plan to use from the
tap and then pour into the kettle prior to boiling