LISTEX 2019 DIGITAL TRANSFORMATION EQUALS COLLECTIVE CHRIS THOMPSON

2. Chris Thompson
Equals Collective

3. Opportunities through digital transformation
Chris Thompson – Managing Director

4. What does Equals Collective do?
• Technology, marketing, sales and strategy - Businesses require more than just
capital from their investors
• Unless there is a capable team, Investors cannot and will not invest in an idea
• Even capable teams are faced with enormous risk in delivering on their
business plan promises
OUR AIM IS TO SOLVE THESE PROBLEMS

5. The first
ventureenabler

6. What is a venture enabler?
• Provides the skills and capability that a business
needs to deliver on the outcomes set out by their plans
• Builds and trains the internal team for the new
business
• Ensures that that IP stays in the business
• Accountable to both the invested business and the
investor
• Only wins when the venture wins

7. Our commercialmodel
Offering flexibility is key to enabling new ventures to become successful.
We offer a number of ways to work with Equals Collective.
FULLY FUNDED
Cost+ monthly model
with catchup payments
based on achieving
objectives.
PARTIALLY
FUNDED & EQUITY
Cost+ monthly model with
equity at various gates
based on achieving
objectives.
INVESTED MODEL
Getting to launch & revenue
as an investor, then long
term delivery partner.

8. What is digital transformation?
At least 40% of all businesses will die in the next 10 years ...
if they don’t figure out how to change their entire company
to accommodate new technologies.”
John Chambers
Former Executive Chairman and CEO
Cisco Systems

9. Why now?
• Change is taking place at a rapid pace
• Digital disruption is ongoing and global
• There is immense competition from new entrants
• Firms are going to get left behind
• There are always opportunities in a turbulent market

10. WE CAN USE TECH WITHOUT RESHAPING THE WORLD
This is NOT about becoming Airbnb
Airbnb has:
• 6m+ listings
• Over 100,00 destinations
• 2m+ people a night in one of their properties
• … a valuation of $35bn+

11. Tech as facilitator rather than driving force
Digital transformation closes the gap between what
digital customers already expect and what analogue
businesses actually deliver.”
Greg Verdino

12. Time to focus on customers
• One size does not fit all
• Deliver new ideas and add value
• Make a revolution feel like evolution
KEEP THE CUSTOMER AT THE HEART OF CHANGE

13. Digital doesn’t differentiate
Digital doesn’t differentiate in the market place.
Providing an outstanding customer experience does.
Digital just provides us with new opportunities to do
things better. Things like doing a better job of customer
service. That is where the value of digital transformation
really lies.”
Paul Boag

14. Digitaltransformation examples

15. What are your opportunities?
• Endless …
• Have a plan – know what you want to offer your customers
• Identify a budget and a timeframe
• Its agile – review and adjust
• Accept that you’re probably going to need help

16. In summary …
• Digital transformation is not about the tech
• Leaders need to lead
• You can take gradual steps
• … but you can’t cherry pick
• The customer is, as ever, King!

17. Chris Thompson | chris@equalscollective.com
T: 07944 898 623 | @equalsthomo
Any questions?

18. SPONSORS