Listex19 summer incyyte
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This document provides an overview of LISTEX 2019, including presentations sponsored by various partners and sponsors. It also demonstrates incyyte's digital advertising and engagement platform, showing examples of campaigns, analytics, targeting capabilities, and ad delivery/tracking. Mockups illustrate how ads can be shared on social media and served to consumers on mobile with opportunities to engage and redeem offers. Contact details are provided for two incyyte representatives.
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Listex19 summer incyyte
- 1. SUMMER 2019 Presentations sponsored by LISTEX 2019 MEDIA PARTNERS OFFICIAL LISTEX CHARITY PARTNER LISTEX 2019 SPONSORS
- 3. Advocate Brands & Online Introductions
- 4. Share of Voice… 59585756555453525150494847464544434241403938373635343332313029282726252423222120191817161514131211109876543210 SECONDS on the internet 4.5m viewings lol 18.1m texts1m logging in 4.5m viewings 347,222 scrolling insta 87,500 tweets $996,956 spent online 694,444 hours watched 3.8m searches 2.1m snaps 41.6m messages sent 4.8m gifs served 180 smart speakers shipped 41 music streaming subscriptions 1m views 188m emails sent 1.4m swipes
- 6. Get a lift!
- 8. Campaign performance report Broadcast result revealed to consumer Consumer closes ad Analytics Zone The Campaign Journey Advertiser landing page Consumer redeems ad offer Ad served CPM TRIGGERED Click-thru CPC TRIGGERED Engagement Zone eBroadcast distributed Consumer engages Broadcast created Ads selected Shared on social media Broadcast Zone
- 9. Serving your ads £500 SKI VOUCHER Share roaring log fires, al-fresco lunches with stunning backdrops and world-class pistes with family and friends. CLAIM YOUR VOUCHER EXTERNAL CONTENT inCyyte is not responsible for content on any sites linked to or from this platform - the inclusion of any such links does not necessarily imply a recommendation or endorse the views expressed X close Are you a snow sportaficionado? Created: 2 minutes ago Closure: 9 May, 2019 So you think you know your snow sport? Answer our question correctly and win a Snow Centre ski pass. Share: Clare Balding Gary Lineker Who presented the C4 2018 Paralympic Winter Games from The Snow Centre? Murray Walker Vodafone 85% app.uat.tui.net 11:00Vodafone 85% Press home to unlock 09 May 2019 11:00 Are you a snow sport aficionado? So you think you know the snow? Answer our question correctly for a chance to win a Snow Centre ski pass. SNOW CENTRE 12m ago All broadcasts, ads and landing page mock-ups for demo purposes only. Featured brands may not necessarily be live inCyyte partners.
- 10. Mike Goldwater 0781 33 33 020 mgoldwater@incyyte.com Darrel Pugh 07464 802 538 dpugh@incyyte.com
- 11. SUMMER 2019 Presentations sponsored by LISTEX 2019 MEDIA PARTNERS OFFICIAL LISTEX CHARITY PARTNER LISTEX 2019 SPONSORS
Editor's Notes
- MG I’m Mike. Seen me at prev LISTEX, SkiLaunch, AITO, ABTA conferences etc. Presentations; theories, research, advice… Speakers enlightening and entertaining (mostly!) But we are not here to enlighten or entertain you! Here to put a live, effective solution on a plate for you. We can help you to generate sales from fresh new customers through endorsements from advocate brands. Let us explain. This is my colleague and fellow Director, Darrel….
- DP Online traffic: Numbers huge, almost meaningless to look at more than 1 single minute Typically in 1 minute, 188m emails, and… 1m login to Facebook 4.5m YouTube viewings 87,500 Tweets 41.6m Whatsapp and Messenger communications Fighting for SoV can be a challenge, so how can you cut through?
- DP How can you cut through? Content has to be snackable Easy to digest, bite sized Must be: Relevant Timely Contextual Emotive Engaging (not content-heavy e-newsletters) Under-performance is inevitable if the media platform can’t deliver relevant, timely, contextual, emotive, engaging comms
- DP Take a consumer that you’ve had no previous contact with, no exposure to your brand or proposition They ARE a customer of another brand. THAT brand sends emails that they like to receive. Those emails are sent via inCyyte, fully branded by the Broadcaster from their own email domain. Shared across social platforms, and their followers will share … Broadcasters ask a question – a football club may ask for fans to vote for MoM after each game. When a consumer votes, they are served an ad. Your ad. As the ONLY advertiser in the email, you have been endorsed by the broadcaster who already has a relationship with the customer. Broadcaster is effectively a brand advocate for you. Broadcaster gives your ad a lift into the hearts and minds of their customers.
- MG Who are their customers? Who do you want to target? All contacts self-profile and opt-in We already know the market segment they were sourced from (ie: broadcaster SIC) 4 additional simple ‘tick box’ demographic markers DP – How do we do this?
- DP inCyyte enables you to access your target audience at emotive, ready-to-buy moments GREEN – Broadcast zone MG BLUE – Engagement zone (ads must have exclusive offer) RED – Analytics zone (incl. poll results are consumer reward for participation) And what does it actually look like…?
- Mobile notification Sample survey (usually just one question)
- Live demos – only takes a few minutes. Come and see us over lunch or if you have a few minutes this afternoon, or we’ll come to see you wherever you’re based…