1. James Formica formicje@gmail.com 513-504-6275
Education
BBA: Marketing University of Cincinnati –Major GPA 3.33 May 2015
Educational focuses
 Researching and finding consumer
insights and needs
 Corporate branding and brand
development
 Corporate brand extensions and
marketing plans
 Advertising campaign development
 Proficient in Sign Language
Work History
Paint Sales Associate
Lowe’s Home Improvement- Springdale, Ohio 01/2011 - 09/2011
 Demonstrated the use and care of merchandise.
 Restocking and maintained the visual appeal of the store and organized displays.
 Assisted in reaching sales goals with our department being number one in the region.
Cashier
Lowe’s Home Improvement- Springdale, Ohio 02/12 - 08/2012
 Answered questions regarding the store and its merchandise.
 Helped customers with questions and complaints in person and via the phone.
 Developed positive customer relationships through friendly greeting and excellent service.
Barista
Hyatt Regency- Cincinnati, Ohio 06/2013 - 05/2015
 Maintained and operated espresso machines, blenders, commercial coffee brewers, and
other equipment.
 Trained up to 15 employees with positive reinforcement respectful, and encouraging
coaching.
 Improved customer service ratings and maintained a high rating of customer satisfaction.
 Responsible for up to $2,000 and completing a daily audit.
Sales associate/optician apprentice 07/2015 – Present
LensCrafters- Springdale, Ohio
 Ascertaining customer’s medical needs and informing them about different lens options,
frame options, styles, and price points with insurance, and in store promotions.
 Meeting and exceeding sales goals of $380,000 for the year of 2016.
 Explaining the differentiating standards, and LensCrafters advantages to consumers.
 Setting up new merchandising posters and displays along with merchandising the store.
 “Right the fist time captain,” where I coach associates on mistakes that were made in
causing the remake of customers glasses.
Affiliations
Delta Chi Fraternity: Pledge Educator
 Coordinated and educated 6 pledge members of the fraternity.
 Assisted in the fundraising for cancer research.
Vice-president of Developing and Emerging Nations Club
 Recruited new members for the organization.
 Assisted in presentations and discussions with guest speakers from other countries.
Proficient with: Microsoft word, Excel, PowerPoint, Micros
Some experience with: Survey Monkey, Qualtrics, Microsoft Access, Simmons One view