The document discusses the electric scooter industry and the company Bird. It notes that short car trips under 2 miles make up 40% of urban transportation but are slow and expensive. The industry is growing rapidly and there is a race for market share. Bird earned $14 million in revenue in its first year and has a valuation of $1-2 billion. Each scooter costs $400-$600 to produce but is expected to earn $500 in profit over its lifetime from $2-$3 per ride. Bird was founded in 2017 and has raised over $300 million in funding. It competes with companies like Lime, Ofo, Jump and faces concerns around safety, costs and competition.

1. James Brady (jlbrady)

2. THE PROBLEM
•Last mile transportation
•~40% of car trips under 2
miles
•Urban transportation is slow
and expensive

4. Financials
• Quickly growing
industry
• Race for market share
• Continue momentum

5. FINANCIALS
•$2 - $3 revenue per ride
•$14 Million in revenue per
year
•$1 - $2 Billion valuation

6. FINANCIALS
•Usable life anywhere from 300 to 1000
rides
•Each scooter costs $400 to $600
•Expect about $500 profit per scooter over
its lifetime

7. TIMELINE
Founded by
Travis
VanderZanden
$15 Million
Series A
funding round
San Francisco
files cease and
desist order
$300 Million
Series C
funding round
March
2017
Oct.
2017
June
2018
June
2018

8. SECRET SAUCE

9. COMPETITION
Bird Lime Ofo*
(Bicycle)
Jump
(Uber)
(Bicycle)
Founded 2017 2017 2014 2010
Dockless Yes Yes Yes No
Cost $1 + $0.15/min $1 + $0.15/min $1 + $0.15 $2 + $0.07/min
Valuation $1-$2 Billion $750 Million $2 Billion * $200 Million

10. CONCERNS
•Safety issues
•Growth concerns (Ofo) + costs
•Competition concerns

11. REFERENCES
• https://www.bird.co/how
• https://www.cnbc.com/2018/07/11/lime-bird-spin-why-scooter-start-
ups-are-suddenly-worth-billions.html
• https://www.crunchbase.com/organization/bird#section-investors
• https://adage.com/article/cmo-strategy/bird-ceo-explains-electric-
scooter-startup-needed-300-million/314067/
• https://www.crunchbase.com/organization/jump-bikes#section-
overview
• https://en.wikipedia.org/wiki/Ofo_(company)
• https://en.wikipedia.org/wiki/Lime_(transportation_company)