http://www.techsylvania.co/

1. Andy Tryba
Co-founder & CEO of RideAustin
Founder & CEO of Crossover
CEO of Engine Yard
@andytryba
How to start
an Uber in 4
weeks…

2. Don‟t
do it…

3. A little bit of
background on
RideAustin…

4. Uber & Lyft
got into a fight
with Austin

6. In 4 weeks…

8. • Nearly 2M rides in first year
• #1 rideshare in Austin (until 3 weeks ago)
• 400k rider accounts, 5k active drivers
• 94 days for first 100k rides, 12 days for
latest 100k rides
• >$250k donated to charity so far
• Paid >$5M more to drivers than U/L

9. But if you
really wanted
to build one
Here are
5 quick tips

10. 1
Get the best
people in the
world on your
team

11. 2
“If you don‟t
hate your MVP
– you‟ve
launched too
late”
Guy Kawasaki

12. 3
Build a
community –
iterate with
feedback…

13. 4
Be ready to
„incentivize‟ both
sides of the
market
(aka – pay for growth)
Sep'16 Jan Feb Mar Apr May
Average Gross Revenue per Trip
Trips $11.90 $11.55 $11.29 $13.54 $11.34 $11.16
Cancels $0.14 $0.13 $0.11 $0.13 $0.11 $0.11
Tips $0.47 $0.76 $0.84 $1.05 $0.88 $0.86
Booking Fees $1.50 $1.50 $1.73 $2.00 $2.00 $2.00
Airport Fee $0.00 $0.00 $0.00 $0.00 $0.03 $0.04
City Fee $0.13 $0.13 $0.13 $0.16 $0.13 $0.13
Processing Fee $0.00 $0.00 $0.44 $1.00 $0.99 $1.00
Charity Round-Up $0.09 $0.13 $0.13 $0.15 $0.14 $0.13
Total $14.24 $14.19 $14.67 $18.02 $15.63 $15.43
Average Cost of Revenue per Trip
Driver Earnings $11.04 $12.19 $12.00 $14.43 $12.07 $11.87
Driver Trip Incentives $4.43 $0.30 $0.00 $0.02 $0.00 $0.00
Rider Discounts $3.10 $1.62 $1.05 $0.19 $0.11 $0.11
Adjustments/Refunds $0.28 $0.14 $0.21 $0.20 $0.18 $0.16
Charity Round-Up $0.09 $0.13 $0.13 $0.15 $0.14 $0.13
City TNC Fee $0.14 $0.14 $0.15 $0.18 $0.15 $0.15
Airport Fee $0.02 $0.03 $0.04 $0.04 $0.04 $0.04
Collection & Dispute Fees $0.47 $0.55 $0.59 $0.69 $0.66 $0.64
Mileage Insurance $2.62 $1.66 $1.53 $1.46 $0.92 $0.92
Driver Payment Fees $0.03 $0.04 $0.03 $0.02 $0.00 $0.00
Call Masking Fees $0.00 $0.02 $0.03 $0.02 $0.02 $0.02
Map API Calls $0.88 $0.08 $0.08 $0.08 $0.08 $0.08
Total $23.11 $16.90 $15.82 $17.47 $14.37 $14.13
Gross Margin per Trip ($8.87) ($2.71) ($1.16) $0.55 $1.26 $1.31

14. 5
You‟ll break at
every scale point.
accept it, recover
fast & improve
SXSW Stats
• 181k rides over 2 weeks
• 3:28 second pickup times
• Averaged 2300 drivers per day –
475 concurrent(typically 250-
350)
• Paid $3M in driver earnings – top
driver made $5.2k, 53 drivers
made over $3k, 1068 drivers
made over $1k
• $27k raised for local charities

15. One more thing:
Reduce OpEx
as you grow –
you may need it
to survive…

16. Thank you…
Andy Tryba
@andytryba