3. Go Fresh
For nutrition-minded
people
who lack time to prep
healthy snacks
our Go-Fresh is an
outdoors food kiosk
that offers healthy,
nutritional fresh food
and snacks in a
convenient, accessible,
eco-friendly venue.
4. Competition and Value
Subway (prepared
to serve food)
Casey’s
(convenience
stores)
Home prep
(shopping at big
box retailers)
Hunger satisfaction
Accessibility/
convenience
Health and
nutrition
Price
Sustainability
5. Go Fresh
OWNS healthy and fresh, sustainability
Whether the customer is in the park doing
group yoga, on a trail jogging, or on the
soccer field, Go Fresh meets her there. Go
Fresh gives her the healthy snack options
she needs to refuel her body without
wasting any of her valuable time
prepping food.
Meet Active Annie.
Annie spends the majority of her time in the office, where she makes about $50,000 annually.
She enjoys her job, but not the sedentary lifestyle it encourages.
Annie needs more time. Between work, friends, family, and everyday life tasks, Annie finds it a struggle to get everything done.
However, Annie makes a priority of her health and fitness, spending time every week outside.
Annie lives in a place rich with outdoor venues: parks, running trails, and sport complexes. She does yoga with friends, takes her dog running, and plays on her local intramural soccer team.
Annie tries to prep healthy food for work and play, but ends up running into Subway or Casey’s too often. These places give her food on the go, but even Subway lacks the nutrition and variety she craves.
Enter Go Fresh.
