presentation metrics

1. Motherhood
Maternity
Store Performance Metrics
https://www.google.com/search?q=motherhood+maternity&rls=com.microsoft:en-US:IE-Address&rlz=1I7GGRP_enUS506&source=lnms&tbm=isch&sa=X&ved=0CAkQ_AUoA2oVChMI_I-9ycfCxwIVUA-SCh0yzAkd&biw=900&bih=895#imgrc=fGzkTAlt27hL9M%3A

2. • Use of performance metrics
• Customer surveys
• Sales metrics
• Additional tracked data

3. Performance Metrics
• Customer experience, Purchase patterns,
Sales Dollars
• Transform data (knowledge) into
actionable intelligence
• Directly relate to strategic goals
• Vary by data being measured
• Applicable at every level

4. Customer Survey
www.telldestinationmaternity.com

5. Customer Survey
www.telldestinationmaternity.com

6. Customer Survey
www.telldestinationmaternity.com

7. Use of Survey Data
• Development of
metrics for individual
stores and overall
company
performance
• Rating scale 1-5
• Individual Store
performance
• Comments reviewed
by staff
• Store scored (rating
of 4.5 or higher
necessary)
• Negative comment
follow-up
https://www.google.com/search?q=motherhood+maternity&rls=com.microsoft:en-US:IE-Address&rlz=1I7GGRP_enUS506&source=lnms&tbm=isch&sa=X&ved=0CAkQ_AUoA2oVChMI_I-9ycfCxwIVUA-SCh0yzAkd&biw=900&bih=895#imgrc=h3zTYsdDS7rZ5M%3A

8. Sales Metrics
• Units per transaction (3+)
• Dollars per sale
• Percentage of daily goal; LY comparison
https://www.google.com/search?q=motherhood+maternity&rls=com.microsoft:en-US:IE-Address&rlz=1I7GGRP_enUS506&source=lnms&tbm=isch&sa=X&ved=0CAkQ_AUoA2oVChMIttujoM_CxwIVAg-
SCh1fegsW&biw=900&bih=895#imgrc=Ldp3oDfJqAvEuM%3A

9. Additional
Tracked Data
• Customer information
capture rate
• Store credit cards
• Partner Programs
http://www.motherhood.com/perkspage.asp

10. • Use of performance metrics
• Customer surveys
• Sales metrics
• Additional tracked data
QUESTIONS?