2. Who is the customer?
People who want to eat
healthier
People with no time
People who would like to eat in
a fast and healthy way
3. What are their objectives
To get healthy food in a fast
and efficient way
4. Problems for customer
Have no time to cook
Lack of healthy food stores
close by
Not able to go eat at
restaurant
5. What alternatives have they
tried
Uber Eat:
Weakness only one option meal per day
Strengths Brand recognition, employees
already, they have platform set
Deliveroo:
Weakness Complement to restaurants,
expensive
Strength Variety of food, fast, always
available 24/7
6. Why is this problem so hard
to solve?
Difficult to find products, for
reasonable price, available all
the year and to deliver them
7. Motivation
Make our lives easier and
healthier
Health awareness rising
Create a new lifestyle
Give solutions to people
8. Evidence
We as students
People who work at offices all
day
Easy, fast, healthy
Need for healthy food
Makes it possible to be cost
efficient (aware of what you
expend)