Presentation given in Madrid in 2010 discussing how Digital Analytics must be a clear, active part of a business profitability. Too often, analysts contend themselves with pointing out what's wrong instead of ruthlessly pursuing profitability and customer satisfaction.
27. Who is on your site?
People who got there by mistake, and
leave
Prospects who immediately discard you
Identified prospects through specific
actions
Current clients who have not identified
themselves
Clients who authenticated themselves
28. Who is on your site?
People who got there by mistake, and
leave
Prospects who immediately discard you
Identified prospects through specific
actions
Current clients who have not identified
themselves
Clients who authenticated themselves
NOISE
SIGNAL