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The Painter And The Surveyor

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Does Analytics really hinder creativity? What is the relationship between the two? I strongly believe that creativity needs, at least in the context of business, some pressure to be able to be fruitful. Analytics brings that pressure.

Published in: Technology, Art & Photos
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The Painter And The Surveyor

  1. 1. The Painter and the Surveyor Does Measurement Kill Creativity?
  2. 2. Some say measurement kills creativity
  3. 3. Creative
  4. 4. What do they really say?
  5. 5. That creativity wants to be free?
  6. 6. That measurement confines people?
  7. 7. What does that mean in a business context?
  8. 8. What does that mean to digital marketing?
  9. 9. Definitions
  10. 10. What is creativity?
  11. 11. Ken Robinson Creativity is the process of having original ideas that have value
  12. 12. VALUE
  13. 13. What is measurement?
  14. 14. Measurement is the process of obtaining the quantity of a magnitude relative to a unit of measurement. Wikipedia
  15. 15. QUANTITY
  16. 16. COUNTING
  17. 17. MEASURING VALUE
  18. 18. Should Web sites be beautiful?
  19. 19. What about
  20. 20. Let me ask 3 honest questions
  21. 21. What is a “creative” campaign if it fails?
  22. 22. Can a failed campaign be creative?
  23. 23. Creative of what if not of business value?
  24. 24. VALUE
  25. 25. It’s Good For The Brand!!
  26. 26. Creativity needs PRESSURE to be productive
  27. 27. Constraints create pressure
  28. 28. Matter of Equations
  29. 29. Architecture = Creativity (Budget + Gravity)
  30. 30. Design = Creativity (Price + Usability)
  31. 31. Cuisine = Creativity (Ingredients + Proportions)
  32. 32. Data blocking creativity is an absurd argument; what these people almost always really mean is accountability blocks stupid ideas. Jim Novo
  33. 33. NUMBERS ARE RIGHT
  34. 34. FEEDBACK
  35. 35. Creative
  36. 36. We need to nurture a learning culture
  37. 37. Cultivate
  38. 38. Analytics is not a dark world in which creativity chokes.
  39. 39. SHOULD BE NO TENSION
  40. 40. marketing Creativity
  41. 41. Analytics can’t be EVERYTHIN
  42. 42. Thank you Gracias

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