2. Simple Home
● Difficult for third parties to make smart objects
● Consumers have too many smart object
interfaces
● Internet of thing feels disjointed and incomplete
3. Details Goals
● Medium sized company
● From Seattle
● Competes with Keurig,
Cuisinart, Hamilton
● Losing business to
larger companies
● Reinvent image
● Gain competitive
advantage
● Inexpensive integration
of products with IoT
4. Akshat Sanghavi Details Goals
● College Student
● Tech-lover
● Strict budget
● Early adopter of new
technological devices
● Desire to have an IoT
connected home
● Doesn’t want to spend
entire budget on smart
items
● Wants one UI for all
devices