Assignment 4

1. Jacob SchusterDigital Childhood Education
FA102a,
Research and Speculative
Product/Service Development

2. Jacob SchusterDigital Childhood Education
“Integrating Digital Media Into Children’s Lives”
http://www.kurzweilai.net/ask-ray-article-on-integrating-digital-media-into-childrens-lives-by-my-wife-sonya-kurzweil-phd
Assignment One, Research

3. Jacob SchusterDigital Childhood Education
Assignment One, Research
-Basic life skills, etiquette, and developmental processes to be taught digitally
http://www.kurzweilai.net/ask-ray-article-on-integrating-digital-media-into-childrens-lives-by-my-wife-sonya-kurzweil-phd

4. Jacob SchusterDigital Childhood Education
“Digital Technologies provide one more outlet for them (children) to
demonstrate their creativity and learning.”
https://www.naeyc.org/content/technology-and-young-children/preschoolers-and-kindergartners
Assignment One, Research

5. Jacob SchusterDigital Childhood Education
“Digital literacy plays an important role in a child’s ability to succeed
in school and later in life.”
https://www.rand.org/education/projects/t-is-for-technology.html
Assignment One, Research

6. Jacob SchusterDigital Childhood Education
Assignment One, Future Product or Service
“Integrating a digital curriculum to early childhood education”
- Promotes proactive learning and communicative abilities
- Develops essential problem solving skills
- Allows for a general, yet custom curriculum

7. Source for Brand Character
Words
Lukas Graham
Digital Childhood Education • Jacob Schuster

8. Naming Process
• Name: DigitalEd.
• Names considered: DigitalEducation, DigiEd, TechEd,
DigitalChildhood, and NewEducation.
Digital Childhood Education • Jacob Schuster

9. Final Product/Service Name
• Service Name: DigitalEd.
The purpose of this service is to introduce new media and
technologies into the curriculum of childhood education, mainly
through digital means. Therefore, it is felt that DigitalEd. is a proper
name for this service.
Digital Childhood Education • Jacob Schuster

10. Brand Character Diagram Sketch
Digital Childhood Education • Jacob Schuster

11. Persona Purpose
Language Tone
Limitless
Dreaming
Building
Learning Quicker
Pushing Limits
Curious
Understanding
Answers
Hopeful
Confident
Knowledgeable
DigitalEd.
Brand Character Diagram
Digital Childhood Education • Jacob Schuster

12. Assignment Three, Logotype Research, Word from Diagram
• Jacob SchusterDigital Childhood Education
Word from Diagram: Confident

13. Assignment Three, Logo and Logotype Research
• Jacob SchusterDigital Childhood Education
https://www.dodge.com/
http://www.dcshoes.com
http://www.damanorganicliving.com

14. Assignment Three, Logo and Logotype Research
• Jacob SchusterDigital Childhood Education
www.dove.com www.fedex.com

15. Assignment Three, Finished Logotype
• Jacob SchusterDigital Childhood Education

16. Assignment Four, Social Media Branding, Facebook Pages
• Jacob SchusterDigital Childhood Education

17. Assignment Four, Social Media Design, Creating the Community
• Jacob SchusterDigital Childhood Education
- Facebook
- Text
- Word of Mouth
Dialog Used: “ I’m expanding the reach of my new service and
would greatly appreciate you’re support on my page, and any referrals
you may be able to invite!

18. Assignment Four, Social Media Branding, Research
• Jacob SchusterDigital Childhood Education
Facebook Page References:
- Rolling Stones
https://www.facebook.com/RollingStone/?ref=br_rs
- Apple
https://www.facebook.com/apple/?ref=br_rs
- Under Armour
https://www.facebook.com/UnderArmour/?ref=br_rs

19. Assignment Four, Social Media Branding, Research
• Jacob SchusterDigital Childhood Education
Page Description:
“DigitalEd's vision is simple and elegant:
Enhance the education and skill development throughout
early childhood through digital means.”