Copenhagen Institute for Futures Studies Instituttet for FremtidsforskningGenY
17.00-17.15 Arrival17.15-17.25 Welcome Managing Director Keld Holm17.25-18.00 Project Team: Working with the future, practicalities & communication18.00-18.30 Let’s mingle – with raw food18.30-18.50 Generation Y – prepare to debate18.50-19.30 Network-Work19.30-20.00 Feedback and way forward
Profile exampleStine, 29 år, cand. ITI find myself at the forefrontof working to createchanges in the way theworld operates that makesense to humans that havegrown up in a digital,creative, collaborative,open-source world.
The futurist perspective • Generation Y: Characteristics and priorities • Megatrends and society • The future of work – expectations and behaviour?
A symptom of their time?1940 1950 1960 1970 1980 1990 2000 2010 Baby Generation Generation Generation GenerationBoomers X Y Z Alpha
Generation Y – What’s the fuzz?• Born between 1980 – 1995"What is happening to our youngpeople? They disrespect their elders,they disobey their parents. Theyignore the law. They riot in the streetsinflamed with wild notions. Theirmorals are decaying. What is tobecome of them?"- Plato, 4th Century BC
Millennials, Generation Why, Echo Boomers• Well educated, motivated, ambitious• Flexible and ready for change• Social individualists (Me We)• Experience & network society• Digital natives• Primadonnas: the Manager’s nightmare• Self-centered, spoiled, and anti- authoritarian• Copy/paste syndrome
Megatrends – drivers of development• Globalisation• Individualisation - Immaterialisation and experience focus• Technological development – Social media and geolocation• Knowledge society – Democratisation of information
Globalisation• Death of Distance• Extrovert; global network• Global orientation and outreach – Mobility – “Global Talent Rally” – Danes born abroad, English as 2nd native language• Breaking down barriers: language, culture, religion
Individualisation ++ Self-expression and uniqueness ++ Adventurous and experiences ++ Freedom and choice - - Doubt and failure - - Hierarchies ++ Do-Ocracies ++ Flexibility and individually adapted worklife
Technological development • Digital natives – Parallel processes and multi- tasking – Instant information – Co-creation and Web ?.0 – Always on – always on track: geolocation – Social media – Freeware og anarconomyKilder: IFF, Tapscott interviews, Pew Social Trends Staff. 2010.Millennials: Confident. Connected. Open to Change.
Knowledge Society(Acceleration + Democratisation of Information) • Cultural education CANCELLED – From knowledge to competenices – Sampling and search – Less in-depth study – more data and information • Altering the educational system – “Peer orientation” – The Master’s degree is the common denominator – From results to processes
Events the last decade• Economic boom• 9/11• Denmark at war• Climate change• Clash of Civilizations (cartoon crisis)• China as the new super power• Dot-com crisis• Financial crisis
GenY is different! • Individualisation • Different educational background • Global outreach • Digital natives Copenhagen Institute for Futures Studies Instituttet for Fremtidsforskning
Join us at:GenY at FacebookContact information:Julie: firstname.lastname@example.orgMette: email@example.comStine: firstname.lastname@example.org