Webinar about New Marketing Tools in 'Old' Industries

2. LeadFamly provides accessible marketing gamification software that
enables companies to cut through the noise.

3. Agenda.
From Traditional to Digital
Grundfos: Gamification in B2B Marketing
Unlikely Brands to Use Gamification Tactics
Q & A

4. Meet Mads and Nils.
Nils Michaelis
Nils heads up
Marketing at LeadFamly.
Nils has been working in digital
B2B marketing for 10+ years,
previously at Google and Trustpilot.
Mads Ejsing
Mads Ejsing is the Product
Specialist at LeadFamly.
Mads is an expert when it comes
to developing high-performance
gamification campaigns.

5. Guest
Pernille Plambech Franck
Senior Marketing Coordinator, GRUNDFOS

6. About LeadFamly.

7. LeadFamly empowers you to connect with and activate your target
audience with marketing gamification. Our software platform is easy to use,
and it allows you to design and promote your own online marketing games.
With more than 20 different game concepts to choose from, you can find just
the right concept to reach your marketing goals.
Founded in 2017 in Aarhus, Denmark
400 customers in Finland, Germany, the Netherlands, Scandinavia, and the UK
incl. Arla, Coca Cola NL, Grundfos, McDonald’s, Neste Oyj, Pfizer, Vero Moda, Volvo, and many more
Platform 4.0 and the new campaign builder recently launched
LeadFamly

8. Agenda.
From Traditional to Digital
Grundfos: Gamification in B2B Marketing
Unlikely Brands to Use Gamification Tactics
Q & A

9. Digital marketing spend
overtaking traditional.
Results from The CMO Survey, 2017 eMarketer, 2019

10. A long time ago
in a
galaxy far, far away…

11. CPG
makeupandbeautyblog.com, 2019

12. Retail
ccPixs.com, 2019

13. Travel
edge45.co.uk, 2019
2001 Marketing Disruption
Travel industry moves
into the PPC ad space

14. Banks
Great Recession of 2007-2009
Banks entering digital
landscape with interactive
ads (loan calculators
and comparison)

15. B2C Services
edge45.co.uk, 2019
2010: Online reputation
Google added Seller Ratings
Key differentiator for both
products and services

16. Insurances
New approaches
Innovate to meet
customer needs

17. Gamification:
PNC
- ”Virtual Wallet”
- Setting savings goals
- Collecting badges
- Driving short-term positive behavior
- Boy Scout’ gamification
Using PBL mechanics (points, badges,
leaderboards) ‘

18. Gamification:
Transportation
– Delight people to change behavior

19. Gamification:
Luxury Goods
Dior Eyes
VR headset “offering immersive
experience with backstage access
to its latest runway show”

20. Gamification:
FMCG
Beauty calendars
Offline version popular for years, brands
now kickstarting the digital conversation
with an online Calendar
What you can look forward to
• High engagement (last December,
LeadFamly clients saw an average of
70 seconds per visit)
• Mobile-first (more than half [60%]
accessed games on mobile last year)

21. Gamification? Sorry,
this isn’t for us.

22. Agenda.
From Traditional to Digital
Grundfos: Gamification in B2B Marketing
Unlikely brands to use gamification tactics
Q & A

23. Guest
Pernille Plambech Franck
Senior Marketing Coordinator, GRUNDFOS

24. Grundfos.
Why we decided to experiment with gamification:
• Increase the installer database globally
• Try out new and fun recruitment activities
Grundfos’ target groups
Installers (today)
Distributors (soon)
Engineers (soon)

25. Grundfos.
Priority Puzzle

26. Grundfos.
Quiz

27. Grundfos.
Installer outreach and competitions

28. Grundfos.
Quiz

29. Grundfos.
Memory Game

30. Grundfos.
Advent Calendar

31. Installers
Engineers
Distributors
Next steps: concepts to test /audiences to test
Our target groups
Grundfos.

32. Agenda.
From Traditional to Digital
Grundfos: Gamification in B2B Marketing
Unlikely brands to use gamification tactics
Q & A

33. GF Insurance.
interactions throughout
December 2018
270k

34. GF Insurance.
Conversion rate
88%

35. Sydbank.
B2B leads generated
3,500

36. Jyske Bank.

37. Jyske Bank.

38. KeyTakeaways.
Just because you’re in a traditional business doesn’t mean you shouldn’t
embrace modern tactics.
Choose a target demographic or persona and just begin experimenting.
Engagement rate isn’t tied to industry. It comes from clever and
thoughtfully-designed campaigns.
Think outside the box like Grundfos did with their Installer Championship.
Humans love to compete!

39. Q&A
Please type your
question into
the chat window

40. Next Webinar
November 6th
“Am I Too Late?”
Last-Minute Christmas Campaign Ideas

41. Thank you
Get more inspiration
Contact your customer success manager
Not a customer yet?
Get an introduction to our platform – Book a live demo with one of our
gamification experts:
https://www.leadfamly.com/about/book-a-demo/