User Experience Design in context of Graphic Design

1. User Experience Design in context of Graphic Design ~Jiri Jerabek~

2. 01 The Aim of The Presentation →→explaining→the→term→“user→experience” →→what→is→the→aim→of→UX→design? →→how→UX→design→relates→to→graphic→design? →→examples→explaining→main→UX→design→→→ → → → principles →→historical→and→contemporary→confrontation→→ → → of→phone→interface→design→ →→concludes,→what→we→as→designers→should→→ → → → stick→to;→major→principles→of→UX→design

3. What is User Experience Design?

4. 02 Explaining term “User Experience” →→User→Experience→is→how→users→feel→when→→ → → → using→a→product→ →→if→they→like→or→dislike→using→it→ →→determines→if→they→will→use→it→again

5. 03 What is the aim of UX Design? “ “It doesn’t matter if you used a device hundred times successfully - you will remember the unsuccessful attempt.” Donald→Norman

6. →→the→main→goal→is→to→design→a→product→which→we→→ → will→be→able→to→use→not→only→with→a→success→ →→but→with→pleasure→as→well→ →→to→design→a→product→that→users→will→want→to→use→→ → again

7. 04 How does it relate to Graphic Design? →→graphic→design→is→an→integral→part→of→the→→→ → → → concept→of→the→product→ →→thus→it→is→an→integral→part→of→user→experience→→→ “ → design→process “A picture is worth a thousand words. An interface is worth a thousand pictures.” Ben→Shneiderman

8. →→the→user→interface→we→create→is→actually→a→→ → → → meeting→plane→of→user’s→needs→and→product’s→→ → features→ →→when→users→see→an→interface,→they→create→a→→ → → “conceptual→model”→in→their→mind→ →→that→means→they→try→to→imagine→how→the→ → product→works→and→what→they→have→to→do→to→→ → → make→the→desired→action;→ie.→to→play→a→game→on→→ → the→mobile→phone→ →→designers→know→how→the→product→works→so→→ → they→should→investigate→user’s→needs→and→→ → apply→these→findings→to→the→design→of→the→user→→ → interface→ →→designers→are→responsible→not→→only→for→how→→ → the→product→will→look→but→how→users→will→→ → interact→with→it

9. 05 What does make a design successful? “ “People think it’s this veneer -- that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.” Steve→Jobs

10. →→in→today’s→society,→good→design→is→synonym→→ → → for→aesthetics→ →→but→good→design→is→about→good→user→→ → → → → → experience “ “Appearance has a strong impact on functionality: An application that appears cluttered or illogical is hard to understand and use.” iPhone→Human→Interface→Guidelines

11. →→decisions→leading→to→successful→design→aren’t→→ → accidental,→they→are→a→result→of→strategy→ → planning,→careful→research→and→user→testing→ →→it’s→very→important→to→research→who→we→design→→ → for→-→the→users→-→what→their→needs→and→→ → problems→are,→how→the→product→is→going→to→→ → help→them

12. 06 So is it just about the users? →→we→do→not→design→only→to→satisfy→users’→needs,→→ → but→to→meet→needs→and→goals→of→ → the→manufacturers→as→well

13. 07 What is UX Design about after all? →→UX→is→not→about→aesthetics→-→it’s→about→→ → understanding→user´s→behavior→and→needs→ →→but→aesthetics→is→important→ →→UX→is→not→user→interface→design→-→but→designing→ → → UI→is→an→integral→part→of→the→UX→Design→process→ →→it’s→a→design→discipline→concentrating→on→→ → finding→a→solution→to→make→a→product→which→→ → people→will→enjoy→using,→won’t→struggle→and→→ → will→want→to→use→again

14. Historical & contemporary confrontation of telephone interface design

15. 08 The history of a telephone interface →→the→history→of→a→telephone→dates→back→to→the→→ → invention→of→a→Morse→telegraph→in→the→first→half→→ → of→the→19th→century →→though→the→device→itself→had→pretty→simple→→→ → → interface,→it→wasn’t→very→user→friendly→ →→only→skilled→operators→with→knowledge→of→the→→ → → Morse→code→were→able→to→successfully→send→→ → and→receive→a→message→ →→the→operator→had→to→translate→the→message→into→→ → the→Morse→code→and→then→operate→a→bar→to→send→ → → the→message→to→the→receiver

17. →→the→breakthrough→in→telecommunication→dates→→ → back→to→1876→when→Alexander→Graham→→ → Bell→was→awarded→a→patent→for→invention→of→a→→ → telephone→ →→the→interface→of→the→early→telephones→was→→ → quite→complicated→ →→an→operator→had→to→use→a→crank→to→rung→→ → the→telephone→on→the→other→end→of→the→line→ →→separated→earpiece→and→microphone→ →→no→dial,→just→2→telephones→connected→together

18. →→the→evolution→of→the→telephone→continued→→ → and→brought→several→improvements→to→ → the→telephone’s→interface→ →→a→dial,→allowing→to→connect→to→other→→ → telephone→lines→in→user→friendly→way→ →→a→“switchhook”,→a→hook→on→which→an→→ → earpiece→was→hung→if→not→in→use→ →→a→seamless→handset→connecting→the→→ → earpiece→and→microphone

19. 09 Modern office telephone →→in→the→2nd→half→of→20th→century,→rapid→evolution→→ → of→technology,→allowed→manufacturers→to→→ → introduce→new→functions→ →→competition→forced→the→manufacturers→→ → to→reduce→design→&→development→costs→ →→these→phones→brought→lots→of→different→functions,→→ → rows→of→similar→buttons→and→a→user→manual→you→had→→ → to→read→and→remember→how→to→use→all→these→functions→ →→user→was→forced→to→create→complex→conceptual→→ → models→-→which→buttons→in→what→order→to→press→to→call→→ → a→desired→function

20. 10 Example Features→these→functions: -→headset→connection→with→line→button -→computer/fax→connector→and→mute→→button -→20→direct→non-volatile→memories -→On-hook→dialling→with→LED→indicator -→Speakerphone -→One-touch→memory→dialling→(on/off) -→Message→waiting→and→visual→ringing→indicator -→Hold,→headset→and→microphone→muting→have→LED→indicator -→Time→break→recall/earth→recall -→Adjustable→receiver,→ringer→and→speaker→volume -→PBX→message→waiting

21. “ “The phone has some features (such as ringtones) where the manual doesn’t tell you how to set them. I had to contact their helpline, only to find out that the settings are hidden behind a screwed-on panel. There are speed dial buttons, but you can see from the picture of the phone that there isn’t a place beside the buttons to write names (they are 5mm apart). This phone seems to me to have poor usability overall. I wouldn’t buy it again. In fact, I’m shopping for a replacement, and I’ve only had this about 2 months.” The→Amazon.co.uk→user→“TreeHouseCoach”→(Oxford)

22. What do I think is wrong from the User Experience point of view?

23. 11 Conceptual models →→To→use→the→function,→users→have→to→press→→ → a→particular→button;→or→worse→a→sequence→of→→ → buttons→ →→ie.→*1→for→hold,→103#→to→call→a→colleague,→*3→to→→ → transfer→a→call,→and→finally→hang→up→ →→Basically,→I→need→to→remember→which→buttons→→ → should→I→use→in→what→order→to→perform→a→→ → desired→action.→This→is→a→conceptual→model→ →→Users→are→forced→to→create→such→conceptual→→ → models→for→every→action→they→want→to→perform,→→ → mainly→due→to→the→design→of→the→phone,→which→→ → is→nowhere→close→to→being→self-explanatory

24. 12 Lack of Constraints →→User→has→no→guidance→what→buttons→in→what→→ → order→to→press,→apart→from→the→user→guide→ →→Errors→are→common→and→there→is→no→way→how→→ → to→precede→them.

25. 13 Lack of Visibility →→All→buttons→are→often→similar→looking,→same→→ → size.→ →→Display→is→often→unused→or→shows→information→→ → not→relating→to→desired→action.→ →→No→indication→which→buttons→press→in→which→→ → situations.

26. let’s have a look on Apple’s iPhone

27. “ “Good design is also an act of communication between the designer and the user, except that all the communication has to come about by the appearance of the device itself. The device must explain itself.” Donald→Norman

28. 14 Metaphors →→iPhone’s→interface→is→built→around→“Metaphors”→→ → -→a→software→representation→of→the→object→or→→ → action→in→real→world.→ →→For→example→-→a→“Folder”→on→our→desktop→is→a→→ → software→metaphor→for→real→folder→we→use→to→→ → store→documents.

29. →→When→a→Metaphor→is→used→as→a→part→of→ → the→interface,→user→can→easily→understand→the→→ → particular→function.→ →→Metaphors→are→self-explanatory→–→a→sort→of→→ → Holy→Grail→of→interface,→because→user→is→not→→ → forced→to→create→a→complicated→conceptual→→ → model,→but→immediatelly→sees,→what→the→→ → particular→function→is→for→or→uses→his→intuition→→ → to→perform→actions→in→the→same→way→he→would→→ → perform→them→in→a→real→world.

30. 15 Direct Manipulation “ “A great user interface follows human interface design principles that are based on the way people—users—think and work, not on the capabilities of the device.” iPhone→OS→Reference→Library

31. Users→operating→a→phone→with→classic→interface→with→ buttons→are→forced→to→create→conceptual→models. They→need→to→understand→and→remember→what→particular→ buttons→do,→how→to→get→the→cursor→to→the→desired→ location,→how→to→navigate→through→menu→etc. This→often→makes→using→a→phone→difficult→and→unnatural. In→contrast,→due→to→its→touch-screen→and→gestures,→ iPhone→users→can→perform→actions→just→with→their→fingers→ in→a→very→natural→way,→without→a→need→for→creating→ additional→conceptual→models.→ → People→feel→they→control→something→tangible,→not→ abstract.

32. Conclusion

33. 16 Questions to ask Questions→I→think→a→designer→should→ask→before→starting→ a→design→project: →→how→do→we→want→to→benefit→from→the→project?→ →→how→do→our→users→want→to→benefit→from→our→→ → project?→ →→who→are→the→users?→(demographic→and→→ → psychographic→research)→ →→what→are→our→users→needs?

34. 17 Most important thing I have learned Designers→should→learn→more→about: →→how→people→think,→behave→and→interact→→ → (psychology,→human→-→computer→interaction)→ →→UX→design→and→Interactive→Design→methods→→ → and→process→ →→keep→learning→about→visual→communication,→→ → typography→and→graphic→design→in→general→-→→ → it’s→very→important→to→stay→informed→and→up→to→→ → date

35. 18 Major design principles →→visibility→ →→affordance→ →→feedback→ →→constraints

36. 19 Prototype & test →→prototype→and→test→your→design

37. The End

User Experience Design in context of Graphic Design

User Experience Design in context of Graphic Design

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User Experience Design in context of Graphic Design