1. Monster energy
Introduction: Monster energy’s website has a dark background son all the brighter colours stand out. The brighter colours will contain
information what is more important to the user of the site. They do this because it allows the company to let people see the information they
wan them to see them to see first.
The purpose of the website: is to inform people about the company and the drink but also it is used to sell the drink and advertise.
The monster energy website uses women to make men come to the site because the site becomes more appealing to the male target audience.
The content of the website is all bold and exciting images. They make all their images like that because it gives a grand and bold statement to the
people who drink it.
Regulation :The internet is an unregulated medium, there is no method of policing the internet and remains largely unfiltered. There is a
difference with this site because it’s a commercial site that sells products to the public. Therefor every way they advertise the product has to be
100% legit.
Content : they site has appropriate content to the target audience. Monster energy uses the theme of extreme sports to show of the company
and drink. The content reflects the crave that the audience wants, exciting, exclusive and friendly. The site contains images of inspirational
Navigation and layout
The site has a primary navigation bar what is located at the top of the website. There is also a secondary navigation bar at the centre of the site
so it is easier to navigate and scroll through the site.

2. Relentless
layout and introduction -The relentless page has a dark background colour scheme so everything what is important stands out. For example the first
thing you look at when you see the site is the lighter colours like the contest to win tickets to a festival. The content of the website is extreme spots
and also festivals .
content and the purpose- They use these images so the appeal tot he target audience . By doing this it makes more people come to that website . The
website is used to make somebody want to buy it. The website is about giving a grand statement by its images you can see this because there is
hardly and text used. The purpose is to get people to buy the drink and also sell there merchandise
Layout- They layout to the website is formal rows and columns so it looks professional but the text what is used is informally so it is more appealing to
a younger generation. This is another technique to sell the drink. Another way to sell these drinks is to give them names what are dangerous and then
they put them drinks into a dangerous or exciting situation to sell there drink to the targeted audience.
Regulations The internet is an unregulated medium, there is no method of policing the internet and remains largely unfiltered. There is a difference
with this site because it’s a commercial site that sells products to the public. Therefor every way they advertise the product has to be 100% legit.
Navigation – the site has a navigation bar on the left side of the website and also links to Facebook and twitter at the top right. This make the site
easier to navigate and get round

3. Rock star energy
Introduction- the rock star energy has a black and yellow colour scheme to
match the original colours of the original drink rock star created. The
yellow allows important text to stand out.
Layout and navigation- the navigation is simple on this site
because there is a large navigation bar at the top of the page that
allows you to navigate from page to page.
the page . The site is set out simply as the important information is
placed in the centre of the page. Also all the competitions are
visible as they are coloured brightly
Regulations-The internet is an unregulated medium, there is no
method of policing the internet and remains largely unfiltered. There
is a difference with this site because it’s a commercial site that sells
products to the public. Therefor every way they advertise the product
has to be 100% legit.
Purpose- is to inform people about the company and the drink but
also it is used to sell the drink and advertise.
The monster energy website uses women to make men come to the
site because the site becomes more appealing to the male target
audience. The content of the website is all bold and exciting images.
They make all their images like that because it gives a grand and bold
statement to the people who drink it.
Content- the website contains competitions and information on
upcoming events. The site also contains information about the
company and the drink this is a good way to market the drink and
help the company sell the drinks.