Examples of the social media pages I've grown, certifications I've obtained, and search and display campaigns I've run while working on the Shri Thanedar for governor campaign, TreeRunner Adventure Park, Michigan Nature Conservancy and more.
2. +
Philosophy
u No one likes to be sold something. If your content is
useful or entertaining users will share it themselves!
The best way to drive user engagement is to
create/share Novel Content. When your brand is
associated with a positive experience, users are
more likely to choose you over a competitor.
3. +
Skills:
n Google Ads (Search and Display)
n Hubspot Inbound Marketing
n Google Analytics
n Adobe Creative Suite
n Premiere, Avid, Final Cut
n Videograhy & Photography
n Twitter, Facebook, Pinterest, Instagram, Youtube,
Snapchat
n Facebook Insights, Hootsuite, Sprout Social
n Mailchimp
n Microsoft Office Tools
4. +
Google Ads Certifications
12/3/2018 Google Ads Fundamentals : Google
https://academy.exceedlms.com/student/award/25254224 1/1
Congratulations!
Jack McWhinnie
Completed
Google Ads Fundamentals
on December 3, 2018
Completion ID: 25254224 Expires: December 3, 2019
You know the basics of Google Ads and how to promote your business online.
12/11/2018 Google Ads Search Certification : Google
https://academy.exceedlms.com/student/award/25366554 1/1
Congratulations!
Jack McWhinnie
Completed
Google Ads Search Certi cation
on December 9, 2018
Completion ID: 25366554 Expires: December 9, 2019
You know how Google Ads Search works and how to setup your Google Ads Search
campaign.
I am certified in Google Ads Fundamentals and Google Ads Search.
They demonstrate my ability to manage search and display campaigns
though Google Ads (Formerly AdWords).
6. +
Shri Thanedar For Governor
n I worked as the Content Creator on the Shri Thanedar for
Governor campaign. I created video, graphic, and written
content for our social media pages and digital. I grew our
audience from 12K to 101K by the end of the campaign.
Link to FB page: https://www.facebook.com/ShriForMI/
7. +
Banner Ad Campaign
I created a series of banner ads to target audiences by
location. I used Google Ads to place them on relevant
webpages. They successfully drove traffic to the issue based
landing pages on our website.
8. +
Banner Ad Campaign (pt. 2)
n I created three formats: Square, Tower, and Rectangle
to maximize the webpages they could appear on.
9. +
Facebook Frames
n I came up with the idea to create a Facebook frame for our
campaign. The frame allowed voters to show their support
online. The frame was downloaded 1873 times.
10. +
Mailchimp eBlasts
I used Mailchimp to send off mass emails to prospective voters.
They were usually reminders of important events or dates.
11. +
Links to Shri’s Video Content
I created 4-5 videos a week on the campaign. The videos
were used on digital and social. Below is a link to some of
the best examples:
https://jackmcwhinnie1.wixsite.com/jack-
mcwhinnie/political-content
12. +Adventure Park Facebook Page
Link to page:
https://www.facebook.com/TreeRunnerWestBloomfield/
I created written, video, and graphic content for 7 Adventure Park
locations
13. +
Adventure Park Trivia Tuesday
n Every week I would auction off two free tickets to the
park. I wrote multiple choice questions, polls, and “spot
the difference” posts.
14. +
Adventure Park 360° Thursdays
n Every Thursday, users could win two free tickets if they
were able to find how many things were hidden in the
360° photo.
I photographed all of the 360 photos in our park using a specialty 360
camera. Later, I added in the hidden objects, people and animals using
Photoshop
15. +Adventure Park Special Event Videos
n I filmed and edited a variety of under one minute videos
to promote the park’s 31 special events (Fourth of July,
Water Wars, Colorfest, Mother’s Day, etc.)
Link to event videos:
https://www.facebook.com/pg/TreeRunnerWestBloomfield/videos/
16. +
Press Release Writing Samples:
NSAPA Proposes Changes to Animal Protection Legislation
Nantong, Jiangsu, October 3, 2015 - The Nanchang Small Animal Protection
Association (NSAPA) has released a final revision of its canine protection policy
adding protection to stray animals. If signed, this policy would update Nantong’s
1997 animal welfare legislation.
“The new protections for dogs outlined in this policy aren’t just for the betterment
of our city’s animal population,” said Lu Qing, policy administrator for Nantong’s
animal protection committee, “The NSAPA’s proposed outlines represent a shift
in how our city views it’s pets. Thanks to their tireless efforts to shift public
perception of dogs from a commodity to something that should be protected,
more and more dogs who would’ve otherwise been abandoned or eaten are
being taken to shelters and adopted.”
The updates offer new protections for stray animals in the Jiangsu province.
Increased fines for animal abuse protect stray animals from harm. “Previously,
there were no penalties for consuming stray animals” said Wu Chun, chairman of
the South China Wildlife Center “People will finally have to register stray animals
with the state before they are allowed to serve them. Hopefully, this will
discourage people looking for a quick meal”.
The proposed legislation would require that animals must be healthy to qualify for
state approval. The NSAPA estimates that roughly 350,000 of the reported food
poisoning cases reported in China each year come from the consumption of
unhealthy stray animals.
“While China still has a long way to go in terms of animal welfare legislation,”
Qing said “These proposed changes show China is doing its best to distance
itself from old traditions”.
###
The Nanchang Small Animal Protection Association is an organization dedicated
to protecting the lives of small stray and domestic animals. They are proposing
legislation, creating animal sanctuaries and starting a new dialogue in the name
of protecting humanities’ best friends. To learn more, visit
http://blog.sina.com.cn/jxjiuzhu.
Media Contact: Wun Li; liwonder@nsapa/cn.com
Background
Under the Lacy Act, The U.S Fish and Wildlife Service (FWS)
have limited ability to stop the importation of invasive species
into the United States. This century old process of listing a
species as invasive takes upwards of four years, giving many
species ample time to breed and become established.
H.R. 966 would allow the FWS to quickly assess the potential
risks of a species proposed for import before deciding whether to
allow or prohibit its trade into the country. Hundreds of millions
of taxpayer dollars are spent annually controlling invasive species.
This bill would significantly reduce future spending.
Poorly Managed International Trade Results In:
• Large numbers of imported animals escape, many of which
may flourish and cause serious health, economic, and
environmental problems.
• The U.S spends less than $500,000 annually on preventing
invasive species introductions, yet is forced to reactively spend
an estimated $35 billion in control of invasive species and
associated diseases.
• Exotic animals bring with them diseases such as
Newcastle’s disease, Heartwater, and Monkeypox.
H.R. 966: The Invasive Fish
and Wildlife Prevention Act.
H.R 966 would close the loophole that allowed invasive species to enter the country by
improving screening procedures, and shortening unnecessary delays.
Asian Carp were initially imported to
clean ponds and waterways. These pests
have cost the federal government over
$120 million dollars in 2010-2011 alone to
stop their spread into the Great Lakes.
Nutria were initially imported for their
valuable fur. These destructive rodents are
now overrunning wetlands and killing
native animals. Nutria have cost Louisiana
over $65 million dollars.
Burmese Pythons were imported as
pets and illegally released into the
wild. They are a threat to the
Everglades and human safety alike.
17. +
Website/Blog Writing Samples:
Full Articles:
http://www.nature.org/ourinitiatives/regions/northamerica/unitedstates/michigan/placesweprotect/erie-marsh-
preserve.xml
http://www.nature.org/ourinitiatives/regions/northamerica/unitedstates/indiana/howwework/two-stage-ditches.xml
20. + TNC Facebook Staff & User
Engagement:
By photographing staff and encouraging them to submit photos,
users were able to get an idea of who we are and the kind of work
we did.
I made a weekly “Mystery Photo” where users would have to guess what critter
the zoomed in portion of a photo belonged to. Games and photo competitions
kept users returning to the site.
21. +
Facebook Insights:
Using Facebook Insights, I was able to prove I had
increased organic traffic to the page by 86% from
10/05/13 to 12/09/14
25. +
TNC Twitter:
I started the TNC Twitter page in 2014. Using competitions,
polls, and encouraging users to submit content, the site gained 1,300 followers.
I used Hootsuite to track/report my progress
26. +
Videography Portfolio
n I have made video content with Sprite, NBC and WKAR.
I’m capable of filming, photographing and editing
digital content for your websites.
https://jackmcwhinnie1.wixsite.com/jack-mcwhinnie
