1. Leveraging the Power of Second-Screen Apps
To be Presented at this year’s Re:Think Summit
MARCH 23 – 26 2014
MARRIOTT MARQUIS, NYC
@The_ARF #ARFRETHINK14

2. Leveraging the Power of Second-Screen Apps
Evaluation of viewer engagement while using second-screen TV sync apps versus
traditional TV experience including best practices to leverage apps.
Business Questions:
•
•
•
How do engagement, behavior and
attention change when using secondscreen TV sync apps vs. TV alone?
Do apps offer a greater benefit? Are
they a viable platform for investment?
What best practices can advertisers
employ to maximize how and where to
integrate brands with different types of
sync apps?
@The_ARF #ARFRETHINK14

3. Presenters
Dan Aversano
Vice President, Ad Sales
Research and Strategy
Turner Broadcasting System, Inc.
Huda Shalhoub
Research Director
Innerscope Research
@The_ARF #ARFRETHINK14
Pamelia Marsh, Ph. D.
Director, Primary Research
and Insights
Annalect/ OMD

4. Want to know the Business Results and
Takeaways from these studies?
Find out at Re:Think 2014. It’s an opportunity you can’t miss.
March 23-26, 2014
Marriott Marquis, New York City
1535 Broadway (between 45th & 46th)
Experience a fresh approach to intelligence Re:Think 2014 is a conversation, not a
conference. Discussion, real education, practical application of new skills, and more
are on each day’s agenda.View Agenda:
https://www.etouches.com/ehome/79807/program/
Register Today: http://thearf-org-aux-assets.s3.amazonaws.com/annual/ms/rethink-14-reg-form.pdf
@The_ARF #ARFRETHINK14

5. You’re Invited To Join Us March 23rd – 26th
Developed by the Advertising Research Foundation for marketing professionals, we have created this 3day learning journey with an all access pass to actionable intelligence like:

Groundbreaking studies in mobile, social and cross-platform, will equip you with what will inspire
your company, brand or customers.

Insights and ideas from 100+ speakers including Soledad O’Brien, Lee Garfinkel, and Executives
from LEGO, Facebook and other exciting companies. And know that what you’ll hear was reviewed
by your peers for information you can really use.

From more than 2,500 industry leaders from Coca-Cola, American Express, Digitas, Y&R,
Research Firms, Google, Yahoo, AOL, and more
@The_ARF #ARFRETHINK14