“It Takes Many Small Screens  to See the Big Picture.”<br />A presentation for . . . <br />April 2011<br />
Rentrak Overview – Digital Media MeasurementMeasuring media consumption across all channels<br />2<br />2<br />
Message for today<br /><ul><li>We are in a world where we use a “basket of currencies”. . .Rentrak is “the database currency”
Starting with a database of 80 million homes for Video-on-Demand, to a subset of 17 million TV’s from Satellite, Telco and...
Product Usage Research…over 8,000 Brands
Advertiser Segmentation Systems and their databases</li></ul>Today, Local TV has a Stable, Projectable, Predictable and Ac...
Reliability of Set-Top-Box Data<br />Comparing daily ratings to quarterly averages demonstrates the “bounce” in the data f...
Using Rentrak to Target Your Consumer Segment<br />Who do advertisers really want to reach with their messages?<br />
RENTRAKBrand Ratings<br /><ul><li>With MORE coming later this year!</li></ul>6<br />
Simmons & RentrakSegmentation Examples – Pharma for Rochester, NY<br />7<br />7<br />
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1215 revision cathy hetzel

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1215 revision cathy hetzel

  1. 1. “It Takes Many Small Screens to See the Big Picture.”<br />A presentation for . . . <br />April 2011<br />
  2. 2. Rentrak Overview – Digital Media MeasurementMeasuring media consumption across all channels<br />2<br />2<br />
  3. 3. Message for today<br /><ul><li>We are in a world where we use a “basket of currencies”. . .Rentrak is “the database currency”
  4. 4. Starting with a database of 80 million homes for Video-on-Demand, to a subset of 17 million TV’s from Satellite, Telco and Cable, projected to the local market; we can merge. . .
  5. 5. Product Usage Research…over 8,000 Brands
  6. 6. Advertiser Segmentation Systems and their databases</li></ul>Today, Local TV has a Stable, Projectable, Predictable and Actionabledatabase currency that can help expand the TV advertising pie in all 210 local markets. . . <br />3<br />
  7. 7. Reliability of Set-Top-Box Data<br />Comparing daily ratings to quarterly averages demonstrates the “bounce” in the data from day-to-day<br />Rentrak had more stable numbers in 61 out of 66 days in 4th Quarter ‘09<br />
  8. 8. Using Rentrak to Target Your Consumer Segment<br />Who do advertisers really want to reach with their messages?<br />
  9. 9. RENTRAKBrand Ratings<br /><ul><li>With MORE coming later this year!</li></ul>6<br />
  10. 10. Simmons & RentrakSegmentation Examples – Pharma for Rochester, NY<br />7<br />7<br />
  11. 11. Epsilon & RentrakOur Approach to HH DemographicsA Sample of Segments from the Occupation and Interests Categories<br />Breaks are also available based on standard demography including:<br />Age<br />Gender<br />Ethnicity<br />Income<br />Activities including sports, financial services, automotive and more can also be earmarked. <br />8<br />8<br />
  12. 12. Selling Local TV With Rentrak’s Epsilon Data<br />Epsilon data, available for all local markets in Rentrak’s<br />Station View Essentials system, provides demo ratings and lifestyle ratings and indexes across an array of characteristics<br />This allows stations to provide optimized targeting for their client’s buys<br />Epsilon Demographic Summary<br />Local Station<br />Rating<br />
  13. 13. Thank you!<br />Cathy Hetzel, President Rentrak Corporation<br />Rentrak.com<br />

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