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How to Evaluate Site Impact

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Programmatic

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How to Evaluate Site Impact

  1. 1. @The_ARF #ARFAM2014@The_ARF #ARFAM2014 How to Evaluate Site Impact: Programmatic To be presented at this year’s ARF Audience Measurement Conference
  2. 2. @The_ARF #ARFAM2014 Programmatic • Learn about the relationship between perceptions of online publishers and advertising effectiveness
  3. 3. @The_ARF #ARFAM2014 Speakers Joline McGoldrick – Millward Brown Digital Hannah Pavalow – Millward Brown Digital
  4. 4. @The_ARF #ARFAM2014 Learn the results and takeaways from the study Find out how to drive business impact through new and shifting consumer behavior. Be privy to the latest and greatest cross- platform and modeling research. June 8-10, 2014 Marriott Marquis, New York City 1535 Broadway (between 45th & 46th)

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