ST & LT Impact of Creative on Sales

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The Bottom Line and Beyond

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ST & LT Impact of Creative on Sales

  1. 1. @The_ARF #ARFAM2014@The_ARF #ARFAM2014 ST & LT Impact of Creative on Sales: The bottom line and beyond To be presented at this year’s ARF Audience Measurement Conference
  2. 2. @The_ARF #ARFAM2014 The bottom line and beyond • Advertising creative magnifies the ROI of media – accruing as short-term sales and enhance equality.
  3. 3. @The_ARF #ARFAM2014 Speakers: Jeff Doud – Kellogg’s Satya Menon – Millward Brown
  4. 4. @The_ARF #ARFAM2014 Learn the results and takeaways from this study Find out how to drive business impact through new and shifting consumer behavior. Be privy to the latest and greatest cross- platform and modeling research. June 8-10, 2014 Marriott Marquis, New York City 1535 Broadway (between 45th & 46th)

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