Contagious Content

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Contagious Content

  1. 1. Contagious Content To be Presented at this year’s Re:Think Summit MARCH 23 – 26 2014 MARRIOTT MARQUIS, NYC @The_ARF #ARFRETHINK14
  2. 2. Contagious Content: The measurement and optimisation of content for “shareability” Providing a framework to facilitate understanding of why content gets shared, we uncover the unique factors driving “virality” in the social world. Business Questions: • • What makes content go viral? What should publishers do to maximize the reach of their content via social media? @The_ARF #ARFRETHINK14
  3. 3. Presenters James Burke Associate Director Kantar Media @The_ARF #ARFRETHINK14 Euan MacKay Senior Associate Director Kantar Media
  4. 4. Want to know the Business Results and Takeaways from these studies? Find out at Re:Think 2014. It’s an opportunity you can’t miss. March 23-26, 2014 Marriott Marquis, New York City 1535 Broadway (between 45th & 46th) Experience a fresh approach to intelligence Re:Think 2014 is a conversation, not a conference. Discussion, real education, practical application of new skills, and more are on each day’s agenda.View Agenda: https://www.etouches.com/ehome/79807/program/ Register Today: http://thearf-org-aux-assets.s3.amazonaws.com/annual/ms/rethink-14-reg-form.pdf @The_ARF #ARFRETHINK14
  5. 5. You’re Invited To Join Us March 23rd – 26th Developed by the Advertising Research Foundation for marketing professionals, we have created this 3day learning journey with an all access pass to actionable intelligence like: Groundbreaking studies in mobile, social and cross-platform, will equip you with what will inspire your company, brand or customers. Insights and ideas from 100+ speakers including Soledad O’Brien, Lee Garfinkel, and Executives from LEGO, Facebook and other exciting companies. And know that what you’ll hear was reviewed by your peers for information you can really use. From more than 2,500 industry leaders from Coca-Cola, American Express, Digitas, Y&R, Research Firms, Google, Yahoo, AOL, and more @The_ARF #ARFRETHINK14

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