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The Dynamic of Addressable TV Ads


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Tracking Today's Consumer

Published in: Marketing
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The Dynamic of Addressable TV Ads

  1. 1. @The_ARF #ARFAM2014@The_ARF #ARFAM2014 The Dynamic of Addressable TV Ads: Tracking Today’s Consumer To be presented at this year’s ARF Audience Measurement Conference
  2. 2. @The_ARF #ARFAM2014 Tracking Today’s Consumer • We challenge key assumptions for addressable TV advertising, highlighting solutions going forward
  3. 3. @The_ARF #ARFAM2014 Speakers: Steve Bellman – Murdoch University Duane Varan - MediaScience
  4. 4. @The_ARF #ARFAM2014 Learn the results and takeaways from this study Find out how to drive business impact through new and shifting consumer behavior. Be privy to the latest and greatest cross- platform and modeling research. June 8-10, 2014 Marriott Marquis, New York City 1535 Broadway (between 45th & 46th)