1. Market research survey results
The purpose of this market research is to gather primary research about the layouts and preferences
of the target audience of my magazine. I will do this by having people answer the survey I have made
which focuses on what people prefer in a magazine. These qualitative research results will be
displayed as charts and graphs to get a clear understand of what the majority of people prefer in a
music magazine.
This is the survey I have created - https://www.surveymonkey.com/s/S5BY9DV and with the
responses I have created the following charts for the questions:
1. What is your age?
This so I get a variety of results from different age groups to help me create a magazine that
attracts a wider range of people.
Answer Choices– Responses–
14 or younger 14%
1
15 to 19 43%
3
20 to 24 14%
1
25 to 29 0%
0
30 or older 29%
2
Total: 7
This shows that the majority of people who answered my questionnaire were between the ages of
15 to 19 but also other age groups have answered it to get a range of results.
What is your age?
14 or younger
15 to 19
20 to 24
25 to 29
30 or older

2. 2. What is your gender?
This graph shows that I have asked people of both genres to show my results aren’t biased to on sex.
3. Education / Occupation?
Education/ Occupation?
Answered: 5
Skipped: 2
Showing 5 responses
Student
1/24/2014 12:12 PM
A level
1/24/2014 11:57 AM
College
1/22/2014 9:20 AM
Teacher
1/15/2014 8:24 AM
Teacher
1/10/2014 2:59 PM
This shows that the majority of people who answered my questionnaire are college students
therefor I will make them be my magazines target audience
What is your genre?
Male
Female

3. 4. What genre of music do you prefer?
This shows that the majority of people I asked like metal/rock music so I will produce a metal/ rock
magazine
5. On what websites do you buy your music?
This shows that people download music off lots of websites and not many people go out to the shop
to buy the cd’s
7

4. 6. Where do go to find news on bands and gig info?
Where do you go to find news on bands and gig
info?
Answer Choices – Responses –
I don’t
0%
0
Facebook
60%
3
My Space
0%
0
Band webpage
80%
4
Music Blogs
40%
2
Magazines
60%
3
This shows that people uses social websites and webpages related to their artists’ to find info about
upcoming gigs
7. What sites do you use to listen to music?
This shows that YouTube is the most popular webpage to listen to music
What sites do you use to listen to music?
Youtube
Spotify
Myspace

5. 8. How often do you buy magazines?
Answer Choices – Responses –
once a week
20%
1
twice a week
0%
0
3 times a week
0%
0
4 or more times a week
0%
0
once a month
40%
2
never
40%
2
This shows that most people buy magazines on average once every 2 weeks
9. What colour scheme do you prefer a magazine to have?
This shows that the people who I asked prefer to buy a magazine with a dark colour scheme

6. 10. How often do you read magazines?
This shows that most people read magazines on occasion